I am a performance-driven Sales and Business Development professional with a deep specialization in high-ticket outbound outreach ($600–$15,000 range) and large-scale pipeline optimization. I thrive at the intersection of aggressive growth and relationship preservation, turning cold prospects into long-term, consultative partnerships.
Throughout my career, I’ve focused on mastering the art of high-volume, high-impact communication. Whether I am executing a multi-thousand-call outreach sprint, optimizing messaging frameworks to secure connections within the first few seconds of contact, or reversing customer churn through advanced negotiation, my goal remains the same: protecting and scaling the revenue lifecycle.
What sets my approach apart is a blend of data-backed execution and human-centric problem-solving. I don’t just manage pipelines; I build structured follow-up frameworks that bring dormant accounts back to life and systematically increase average job values through strategic upselling. I am equally passionate about the operational side of sales—coaching teams, monitoring KPIs, and aligning sales velocity with organizational capacity.
Core Competencies:
Sales Execution: High-Ticket Sales, Outbound Lead Generation, Pipeline Management, Cold Outreach, Strategic Up-selling.
Retention & Negotiation: Churn Mitigation, Objection Handling, Advanced Negotiation, Dispute Resolution, Customer Lifetime Value (LTV) Optimization.
Leadership & Ops: New Hire Onboarding, Performance Coaching, Consultative Selling, CRM Data Integrity, Sales Metrics & Analytics.
I am always open to connecting with fellow professionals in the sales and business development space, or discussing how to leverage emerging strategies to drive sustainable revenue growth. Feel free to reach out if you'd like to talk shop!
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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