Seasoned professional with 5 years of progressive experience at The Daebak Company, specializing in customer experience, project management, and creative leadership. Combining a strong academic foundation in Journalism with real-world expertise, I excel in content creation, SEO strategies, and community building. Currently thriving as a Creative Strategist for a Colorado-based Marketing Company and Creative Strategist + Affiliate/Influencer Manager for a KPOP Shop, I leverage a unique mix of storytelling, data-driven insights, and cultural expertise to deliver measurable outcomes.Expertise and Experience
5 Years at The Daebak CompanyPioneered customer-centric strategies, driving increased customer retention and engagement.Led Shopify store optimization and landing page upgrades tailored to seasonal trends, resulting in enhanced user experiences and higher conversion rates.Orchestrated SEO-rich content creation, boosting organic traffic through dynamic blogs, newsletters, and community-driven efforts.
Journalism & Content MasteryDeep understanding of storytelling, audience engagement, and information hierarchy gained through a Journalism-focused
Creative Strategy & MarketingDevelops and executes tailored creative strategies, scaling businesses with data-driven decisions and high-value outcomes.Enhances brand identity through visually compelling campaigns and trend-focused rebranding efforts.
Affiliate & Influencer ManagementBuilt and scaled a KPOP-focused affiliate program from scratch, utilizing deep market knowledge and strategic collaborations.Drives brand visibility by fostering relationships with high-impact influencers and affiliates.
Community Building & EngagementManaged thriving e-commerce communities, creating loyalty programs and fostering connections through user-generated content (UGC).Spearheaded social media and newsletter initiatives to keep audiences informed, entertained, and engaged.
Leadership & Team CollaborationSuccessfully guided teams to navigate the unique demands of niche industries like KPOP and subscription models.Promoted cross-functional collaboration, ensuring alignment across creative, technical, and marketing teams.
Data-Driven Insights & OptimizationConducts thorough A/B testing and trend analysis to optimize marketing efforts, achieving consistent CTRs and engagement metrics.Applies data analytics to fine-tune content, campaigns, and overall strategies for measurable success.
Experience: Less than 6 months
Experience: 2 - 5 years
“There are just so many skills that the Filipino market has that they bring to the table. It's been amazing.”
Samori Coles
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