EXECUTIVE SUMMARY - RESULTS-DRIVEN DATA ANALYST & GOOGLE ADS SPECIALIST
Leading Data Analyst | Google Ads Manager | Business Intelligence Strategist with 7+ years of proven expertise in data management, analytics, digital marketing, and process automation. Strategic partner for CEOs and decision-makers seeking data-driven insights, optimized ad spend management, and intelligent automation that directly impacts the bottom line.
KEY VALUE PROPOSITIONS FOR LEADERSHIP:• 30% reduction in manual reporting time while enhancing data accuracy and decision-making speed• Multi-million peso ad budget management with proven ROI optimization across Search, Display, Shopping, Video, and Performance Max campaigns• Executive-level analytics dashboards delivering real-time KPI visibility and strategic insights for C-suite decision-making• Automated workflow systems reducing operational overhead and freeing teams for high-value strategic work• Cross-functional collaboration expertise supporting marketing, sales, finance, and operations teams• Proven ability to translate complex data into clear, actionable business recommendations
CORE COMPETENCIES & TECHNICAL EXPERTISE:
DATA ANALYTICS & BUSINESS INTELLIGENCE:Google Analytics (GA4) • Power BI • Tableau • Google Looker Studio • Excel • Google Sheets • SQL • Python • Dashboard Development • KPI Analysis • Trend Forecasting • Data Visualization • ATS Optimization • Conversion Rate Optimization (CRO)
DIGITAL MARKETING & PPC MANAGEMENT:Google Ads (Search, Display, Shopping, Video, Performance Max) • ROAS Optimization • Campaign Architecture • Keyword Research & Strategy • Conversion Tracking • Cost Per Lead Reduction •
PROCESS AUTOMATION & CRM EXPERTISE:HubSpot CRM • GoHighLevel • Salesforce • JustCall • Workflow Automation • Lead Nurturing Sequences • Pipeline Management • Sales Enablement • Marketing Automation • Data Integration • Vendor Management
BUSINESS TOOLS & ENTERPRISE SYSTEMS:Xero • QuickBooks • Google Workspace • Microsoft 365 • Enterprise Data Management • Data Integrity • System Integration • Compliance Documentation • Financial Data Management
STRATEGIC LEADERSHIP CAPABILITIES:? Executive Communications & Stakeholder Management? Data-Driven Decision Support & Strategic Planning? Cross-Functional Team Leadership & Collaboration? Process Improvement & Business Optimization? Analytics-Based Forecasting & Trend Analysis? ROI Analysis & Performance Metrics Development? Vendor Management & System Integration? Leadership-Ready Reporting & Presentation Skills
PROFESSIONAL EXPERIENCE HIGHLIGHTS:
ENTERPRISE DATA SPECIALIST / ADMIN SUPPORT | KeHE Distributor LLC (Jan 2018 – Present)• Managed vendor onboarding and multi-supplier data documentation ensuring 100?curacy across enterprise systems• Coordinated with multiple vendors to resolve complex data issues and streamline workflows• Maintained data integrity across enterprise systems, improving reporting reliability for all departments• Supported executive team with accurate data management and analytics
ANALYTICS & REPORTING ANALYST | Monterrey Provision (Monprov) (Jan 2015 – Jan 2018)• Designed and automated reporting processes reducing manual reporting time by 30% while maintaining data accuracy• Generated actionable insights supporting executive strategic planning and business decision-making• Enhanced reporting accuracy and accessibility across departments through automated dashboards• Created analytics frameworks supporting multi-departmental KPI tracking
CUSTOMER SERVICE REPRESENTATIVE / DATA ANALYST | Task Us Inc (BPO) (Jun 2013 – Jan 2015)• Resolved high-volume customer queries with efficiency and accuracy• Conducted eligibility verification and data validation for new accounts• Supported operations with data analysis and reporting
FREELANCE & CONTRACT ROLES (CUMULATIVE 5+ YEARS):• Analyst / Dashboard Developer – Purnell & Co. Inc. (2 years)• Dashboard Developer / SEO – InDesign (10 months)• Google Ads Manager – Coach Ian Baillo (6 months internship)• Google Ads Manager / Video Ads – VolunteerMatch (3 months)• Marketing Manager / Project Manager – InDesign-Adaveo (7 months)• E-commerce Admin Support – Rush Trading (7 months)• General Virtual Assistant – Mobilify LLC (1+ year)
EDUCATION & PROFESSIONAL CERTIFICATIONS:
ACEDEMIC CREDENTIALS:• BS in Business Administration – STI Rosario (Major: HR Development Management)• Applied Programming – Power School of Technology, Tanza (Major: Visual Basic Programming)
PROFESSIONAL CERTIFICATIONS:• Data Analyst Certification – Project Sparta (DICT)• Google Ads Certification – The Guild by Ian Baillio• Advanced Excel – DataSense Philippines• Power BI & Tableau – Bayan Academy• Python & SQL – Bayan Academy• Digital Marketing & DM Setter – PASS Academy by Coach Ian• GoHighLevel Certification – Pinoy GHL & GHL Excellerate by Coach Mijs• General Virtual Assistant – Xcel Hub
KEY ATTRIBUTES & PROFESSIONAL STRENGTHS:Strong attention to detail • Advanced problem-solving skills • Executive-level communication • Client support expertise • Fast-paced environment proficiency • Process improvement mindset • High-quality results delivery • Strategic thinking • Cross-functional leadership • Data-driven decision-making
AVAILABILITY & LOCATION:Location: Tanza, Cavite, PhilippinesAvailable for: Remote & Hybrid engagement | Full-time positions | Contract/Project-based workHours: Flexible schedule accommodating both US and Asian business hours
PORTFOLIO & ONLINE PRESENCE:Portfolio:
Experience: 6 months - 1 year
I have experience in marketing automation and workflow management using Go High Level. I set up funnels, pipelines, and automated follow-ups to improve lead nurturing and conversion. My work includes building campaigns with triggers, emails, and SMS sequences, as well as integrating tracking to ensure every step of the customer journey is measured and optimized.
Experience: 2 - 5 years
I have managed Google Ads campaigns across Search, Display, Shopping, Video, and Performance Max. My focus is on building and optimizing campaigns that lower cost per lead, improve ROAS, and deliver measurable results. I use GA4 and Google Tag Manager for accurate tracking and provide clear reports that help clients see the impact of every dollar spent.
Experience: 5 - 10 years
I have experience as a business analyst turning raw data into clear insights that guide decisions. I build automated dashboards and reports in Google Sheets, Excel, and Looker Studio to track KPIs and trends. My work focuses on data accuracy, forecasting, and presenting information in a way that supports leaders in making confident choices.
Experience: 2 - 5 years
I have experience as a Customer Service Representative at a BPO company here in the Philippines, where I handled customer inquiries through chat, email, and phone. I resolved issues, processed requests, and provided accurate information while maintaining a positive customer experience. My focus was on clear communication, empathy, and efficiency to ensure customer satisfaction and meet performance targets.
Experience: Less than 6 months
I have experience in administrative support handling tasks such as data entry, email management, scheduling, and report preparation. I keep records organized, maintain spreadsheets, and ensure information is accurate and up to date. My focus is on supporting teams with reliable, detail-oriented work that improves efficiency and keeps daily operations running smoothly.
Experience: 5 - 10 years
I have experience in data analytics using tools like Google Sheets, Excel, Looker Studio, and GA4 to collect, clean, and analyze data. I build dashboards and reports that track KPIs such as CTR, conversion rate, CPC, and ROAS. My focus is on transforming raw data into actionable insights that guide strategy, improve performance, and support business decision-making.
Experience: Less than 6 months
I have experience in data visualization using Google Looker Studio, Tableau, Google Sheets, and Excel to turn raw data into clear dashboards and reports. I design visuals that highlight KPIs like P/L, sales, cash flow, CTR, ROAS, and conversion rates, making performance easy to understand at a glance. My focus is on creating decision-ready visuals that help teams and clients track progress and act quickly on insights.
Experience: 2 - 5 years
Experienced in Salesforce CRM for customer relationship management, sales pipeline tracking, and data organization. Skilled in managing contacts, leads, opportunities, and creating reports for sales and marketing teams.
Experience: Less than 6 months
I have experience using HubSpot CRM to manage leads, track customer interactions, and automate workflows. I set up pipelines, monitor deal stages, and create reports to give clear visibility on sales and marketing performance. My focus is on keeping data organized, improving follow-ups, and supporting teams with insights that help close more deals efficiently.
Experience: 2 - 5 years
I have experience using Google Tag Manager to set up and manage conversion tracking, event tracking, and custom tags for websites and campaigns. I create triggers and variables to capture key user actions such as form submissions, button clicks, and page views. My focus is on ensuring accurate data collection that integrates seamlessly with Google Ads, GA4, and reporting dashboards.
Experience: Less than 6 months
I have experience in Google Analytics (GA4) setting up custom events, tracking conversions, and building reports that capture the full customer journey. I use GA4 to analyze traffic sources, user engagement, and conversion paths, helping to identify which channels drive the best ROI. My focus is on turning GA4 data into clear insights that improve campaign performance and support business goals.
Experience: Less than 6 months
I have experience managing Facebook Ads campaigns for both service-based and e-commerce clients. I set up and optimized campaigns for lead generation, sales, and retargeting, using audience segmentation and lookalike targeting to improve results. My focus is on testing creatives, refining ad copy, and monitoring performance to lower cost per lead while increasing conversions.
Experience: Less than 6 months
I have experience in media buying across Google Ads, Meta Ads, and other digital platforms. I plan and allocate budgets, set up campaigns, and optimize bidding strategies to maximize ROI. My focus is on targeting the right audience, testing creatives, and scaling campaigns while keeping cost per lead and acquisition within client goals.
Experience: 2 - 5 years
Data visualization and BI reporting
Experience: 2 - 5 years
I specialize in Tableau for dynamic data exploration, dashboard development, and analytics storytelling. My Tableau projects include designing interactive dashboards, customizing visualizations, and blending multiple datasets to drive business insights. I optimize data flows for fast and efficient analytics, enabling teams to monitor KPIs and surface deeper business trends. My Tableau work empowers both executives and operational teams to interpret complex metrics with intuitive, actionable visuals.
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