I’m Peter John — a freelance Video Editor and Meta Ads Strategist helping creators, companies and brands turn ideas into engaging content that captures attention and drives results.
With experience in video editing, Meta Ads, Google Ads, funnels and marketing automation, I understand both the creative and strategic side of content. I don't just edit videos — I create performance-focused creatives designed to improve engagement, retention, and conversions.
I specialize in short-form content, UGC-style ads, Meta Ads creatives, moody color grading, kinetic typography, and impactful sound design using CapCut and AI-powered tools. I also create AI-generated videos, avatars, voiceovers, B-roll and scenes using platforms such as ChatGPT, Kling, Higgsfield, HeyGen, ElevenLabs and other emerging AI tools.
Experience: 2 - 5 years
Experienced in editing short-form and long-form videos with engaging captions, transitions, sound design, and social media optimized content.
Experience: Less than 6 months
Experience: 6 months - 1 year
Managed social media accounts (Facebook, Instagram) for a local business. Created and scheduled posts (promotions, events, behind-the-scenes) using Canva, Buffer, and Meta Business Suite. Responded to customer messages and reviews, improving online reputation and customer satisfaction. Analyzed insights to refine content strategy and grow the audience.
Experience: Less than 6 months
I completed my first Sales Automation Funnel for a local travel and flight booking business. The process including creating a Facebook Ad with Instant Form , designing an eye-catching creative, running the campaign, integrating leads automatically to Pipedrive CRM using automation. This setup now streamlines the customer journey from FB Ads all the way to lead follow-up, saving time and improving response speed. In addition, I do have experience on running Shopify products on Meta (Facebook and Instagram) ads.
Experience: 1 - 2 years
Experience: 2 - 5 years
Experience: Less than 6 months
Handled product listings on Etsy, including writing clear product descriptions, selecting appropriate categories, setting variations, pricing and other listing details. Managed product image optimization through editing and enhancement to create visually appealing listings.
Experience: Less than 6 months
Experience: 1 - 2 years
Experience: 6 months - 1 year
Experienced in setting up and optimizing Facebook Messenger chatbots using Botcake. I create automated flows for lead generation, FAQs, follow-ups, and customer engagement to help businesses respond faster and convert inquiries into sales.
Experience: Less than 6 months
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