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With over six years of experience in sales development, business development, lead generation, marketing, outreach, and public relations, I help businesses generate qualified leads, build strategic partnerships, expand brand visibility, and create revenue-generating opportunities.
My expertise lies in identifying and engaging decision-makers through strategic cold calling,
I am a results-driven professional who understands that every conversation creates an opportunity. Whether it's prospecting new clients, nurturing leads, securing partnerships, booking appointments, managing outreach campaigns, or promoting thought leaders through public relations, I approach every project with professionalism, persistence, and a commitment to delivering measurable results.
What sets me apart is my ability to combine sales, marketing, business development, and public relations strategies to build meaningful relationships that drive business growth and increase brand awareness.
Core Expertise
• Sales Development & Business Development
• Business Development Representative (BDR)
• Appointment Setting
• Cold Calling & Outbound Prospecting
• Lead Generation & Lead Qualification
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• LinkedIn,
• Public Relations & Media Outreach
• Podcast Booking & Speaker Placement
• Strategic Partnership Development
• CRM Management & Pipeline Development
• List Building & Lead Research
• Data Entry & Database Management
• GoHighLevel (GHL) CRM & Automation
Professional Experience & Responsibilities
Business Development Representative (BDR)
• Conduct outreach to business owners, founders, executives, and decision-makers to introduce and promote company services.
• Identify potential partnerships and business opportunities through targeted prospecting.
• Build and maintain relationships with key stakeholders and prospective clients.
• Qualify prospects and schedule discovery calls for the sales team.
• Develop personalized outreach strategies to increase engagement and conversion rates.
• Support revenue growth by consistently generating and nurturing qualified opportunities.
Public Relations & Speaker Outreach
• Help speakers, coaches, consultants, authors, and entrepreneurs expand their audience reach and strengthen their personal brand.
• Research and secure relevant podcast guest appearances aligned with client goals and expertise.
• Identify speaking engagements, virtual summits, conferences, and media opportunities.
• Build relationships with podcast hosts, event organizers, media contacts, and industry influencers.
• Coordinate outreach campaigns and manage booking processes from initial contact to confirmation.
• Create opportunities that increase visibility, credibility, and thought leadership for clients.
Cold Calling & Appointment Setting
• Conduct high-volume outbound calls to homeowners, business owners, and prospective clients.
• Qualify leads and identify potential opportunities.
• Build rapport and establish trust with prospects.
• Schedule appointments for sales teams and business owners.
• Maintain accurate CRM records and follow-up activities.
• Experienced with CallTools, BatchDialer, Mojo Dialer, and XenCall.
Lead Generation & Prospecting
• Research and identify qualified prospects based on ideal customer profiles.
• Build targeted lead lists using multiple prospecting platforms.
• Conduct outreach through phone,
• Nurture cold and warm leads through strategic follow-up campaigns.
• Maintain a healthy and organized sales pipeline.
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• Create and manage outbound
• Set up domains and
• Perform
• Monitor campaign performance and optimize response rates.
• Track interested prospects and coordinate appointment scheduling.
• Manage large-scale outreach campaigns while maintaining
Social Media Prospecting & Outreach
• Generate leads through LinkedIn,
• Identify and engage with high-value prospects and decision-makers.
• Initiate meaningful conversations that convert into appointments and business opportunities.
• Support brand visibility and audience engagement through strategic outreach.
• Build long-term professional relationships that contribute to business growth.
GoHighLevel (GHL) CRM & Automation
• Manage CRM pipelines and lead stages.
• Create and optimize sales funnels.
• Set up automated
• Track lead activity and campaign performance.
• Ensure data accuracy and workflow efficiency.
I am passionate about helping businesses grow, generating qualified opportunities, building strategic relationships, and creating visibility for brands and thought leaders. If you're looking for a professional who can consistently generate leads, secure appointments, develop partnerships, and create opportunities that drive growth, I would welcome the opportunity to contribute to your success.
Let's connect and discuss how I can help your business achieve its goals.
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Judy Bass
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