Facebook Ads Strategist | Media Buyer

Experienced in audience research, campaign setup, ad copywriting, creative testing, lead form optimization, Meta Pixel, Conversions API (CAPI), campaign monitoring, and performance analysis.

Airlift Asia Philippines (now AAI Worldwide Logistics) Air Import & Export Customer Service Representative 1998 – 1999 • Assisted clients with air import and export shipment inquiries • Provided shipment updates and coordinated with operations team • Handled customer communication and ensured timely responses • Scheduled cargo pickup with shippers and coordinated shipment timelines • Performed airline booking for cargo shipments and coordinated schedules • Supported documentation and processing of shipments • Maintained strong client relationships through professional service

Experienced using Meta Business Suite to manage Facebook Pages, publish and schedule content, monitor page performance, manage business assets, and support Meta advertising campaigns.

Experienced in setting up and using Meta Pixel to track website events, measure campaign performance, and support conversion optimization.

Plan and optimize lead generation campaigns using audience targeting, compelling ad creatives, lead forms, and performance analysis to generate qualified leads.

Optimize Meta advertising campaigns by analyzing performance data, testing creatives and audiences, and implementing data-driven improvements.

Experienced in using Google Drive for uploading, organizing, storing, and sharing files. Used for document management, liquidation records, file organization, and keeping important files easy to access.

Write persuasive ad copy and headlines designed to attract the right audience, increase engagement, and improve campaign performance.

Monitor and analyze Meta Ads performance using key metrics such as CTR, CPC, CPM, CPL, ROAS, and Frequency to support campaign optimization.

Analyze target audiences using demographics, interests, and behaviors to improve targeting and campaign performance.

Over 5 years of experience using Google Docs to draft professional business letters, Special Powers of Attorney (SPA), formal authorization letter, and essential office documentation.

Basic knowledge of Google Sheets for organizing data, tracking tasks, maintaining lists, updating records, and simple spreadsheet management. Detail-oriented and willing to learn advanced functions.

Basic to intermediate data entry skills with experience updating records, encoding information, organizing files, maintaining accurate details, and handling documents carefully. Able to follow instructions and learn new systems quickly.

Experienced in using email for communication, billings, document sending, follow-ups, and organizing important messages. Able to manage inboxes, respond professionally, keep records organized, and communicate clearly.

Skilled in collaborating with AI platforms like ChatGPT and Gemini for copywriting, generating product descriptions, brainstorming structural workflow ideas, and optimizing content creation processes for digital assets and social media reels.