E-Commerce Manager and Business Development Consultant (REALTY PROPERTY)

Throughout my career, I've successfully developed and executed pricing strategies, catalog enhancements, and competitor benchmarking—all while maintaining an agile and results-driven mindset. My holistic approach balances operational efficiency with innovation, making me a trusted resource for scaling product portfolios and sustaining long-term e-commerce growth.

Throughout my career, I've successfully developed and executed pricing strategies, catalog enhancements, and competitor benchmarking—all while maintaining an agile and results-driven mindset. My holistic approach balances operational efficiency with innovation, making me a trusted resource for scaling product portfolios and sustaining long-term e-commerce growth.

With over 11 years of hands-on experience in the e-commerce industry, I bring a deep understanding of online retail ecosystems and consumer behavior across diverse platforms. I’ve successfully managed operations on leading Southeast Asian marketplaces such as Shopee, Lazada, and TikTok Shop, driving growth, optimizing performance, and elevating brand presence. My expertise extends to Shopify, where I led store management and strategic merchandising with precision and agility. I am proficient in utilizing backend tools and systems to streamline workflows, enhance customer experiences, and enable scalable solutions. My toolkit includes Salesforce, Magento, and a variety of other e-commerce platforms and CRM systems, which I’ve leveraged to automate processes, interpret analytics, and execute data-driven strategies. Known for my adaptability and keen eye for market trends, I consistently deliver results that boost conversion rates, improve operational efficiency, and increase revenue.

I’m passionate about uncovering emerging opportunities, from trending SKUs to niche market gaps, and translating those insights into revenue-generating strategies. Whether launching a new product line or optimizing an existing catalog, I apply a sharp analytical lens and industry knowledge to maximize value at every step of the sourcing cycle.

Throughout my career, I've successfully developed and executed pricing strategies, catalog enhancements, and competitor benchmarking—all while maintaining an agile and results-driven mindset. My holistic approach balances operational efficiency with innovation, making me a trusted resource for scaling product portfolios and sustaining long-term e-commerce growth.

I've successfully led brand portfolios using backend systems and tools such as Salesforce, Magento, and other advanced e-commerce technologies. By integrating consumer insights with performance analytics, I’ve crafted campaigns that drive engagement, amplify conversion, and foster long-term loyalty. My experience also includes orchestrating product launches, managing influencer and affiliate programs, and executing seasonal promotions with precision and impact. Known for my strategic mindset and creative agility, I thrive at the intersection of analytics and aesthetics—ensuring that each brand I manage doesn’t just stand out, but stands for something meaningful in the market.

My expertise extends to Shopify, where I led store management and strategic merchandising with precision and agility.

Attention to detail, speed, and consistency are cornerstones of my approach. I’m passionate about delivering an exceptional buyer experience through well-executed order management, real-time tracking solutions, and agile problem-solving in cases of delays, returns, or payment issues.