Operations Leader with Shopify and Data Analytics Skills

In charge of the company’s P&L with focus on new business acquisitions, day- to-day operations, and brand growth. Led the strategic planning and execution of total business resulting to YoY growth in revenue by minimum 11% annually. Negotiated and secured multi-million peso contracts with key clients, increasing company net revenue by 25%

My business analysis experience is anchored in data-driven decision-making, systems thinking, and cross-functional delivery. I led the design and implementation of KPI reporting frameworks and operational dashboards, translating business needs into structured metrics for performance tracking, inventory optimization, and financial analysis. I gathered and aligned requirements across retail marketing, operations, merchandising, and warehouse, identifying process gaps, and recommending system and workflow improvements to enhance efficiency and visibility. I worked hands-on with eCommerce platforms, managing end-to-end website development on Shopify—covering product architecture, integrations, UX optimization, and conversion analysis. With a strong foundation in P&L analysis and reporting, I bridge business and technical perspectives to support scalable, insight-led solutions.

In charge of the overall merchandise buys for several global brands like CORKCICLE, Herschel Supply Co., Quiksilver, Roxy. Took the lead in the inventory management, channel allocation, product life cycle, and merchandise rationalization.

Led end-to-end development of a fully functioning eCommerce website using Shopify, including theme customization, app integrations, and mobile optimization. Defined and structured product architecture, collections, filters, and navigation to enhance UX and conversion. Designed branded visuals and layout, consistent with client identity, using Canva and Adobe tools. Integrated payment gateways, shipping rules, inventory systems, and the like. Implemented SEO best practices for product pages and meta tags. Responsible for the creation and management of THOR storage website. Successfully launched the custom eCommerce website after 2 weeks, with an average conversion rate of 2.22% in the first 3 months.