Google Ads | Lead Generation & Conversion Specialist

Engages potential customers through direct messages (DMs) on platforms like Instagram, LinkedIn, or other social media channels. Identifying and pre-qualifying leads for sales teams and booking calls or meetings for sales representatives.

Build Google Ads Campaigns (Search, Display, PMAX ,Video, Shopping).Optimize different campaign types, creation of Conversion Tracking to track conversion actions and setup Google Analytics and Google Tag Manager.

I am skilled in designing, implementing, and optimizing advertising campaigns on YouTube. I identify campaign objectives such as brand awareness, lead generation, or product sales and choosing appropriate YouTube ad formats (e.g., skippable in-stream ads, bumper ads, discovery ads, etc.) based on goals.

As a Google Ads Manager, performance tracking involves continuously monitoring key metrics such as impressions, clicks, conversions, CPA, and ROAS to evaluate campaign effectiveness. I use tools like Google Ads reports and Google Analytics to identify trends, optimize bidding, refine targeting, and adjust creatives, ensuring campaigns consistently meet business goals and maximize return on ad spend.

As a Google Ads Manager, keyword research focuses on identifying high-intent search terms that align with business goals and user intent. I use tools like Google Keyword Planner and search term reports to analyze volume, competition, and cost, then organize keywords by match type and relevance to improve Quality Score, control ad spend, and drive qualified traffic that converts.

As a Google Ads Manager, campaign optimization involves continuously improving performance by analyzing data and making strategic adjustments to bids, keywords, audiences, ad copy, and landing pages. I optimize based on key metrics like CTR, conversion rate, CPA, and ROAS to reduce wasted spend, improve Quality Score, and maximize overall campaign results.