Turning data into growth drives me. From precise documentation to finding high-potential Amazon products, I’ve built my path to Amazon PPC, helping brands optimize campaigns, boost sales, and achieve measurable results.
The Story Behind My PPC Journey...
I began my career ensuring precision and structured workflows as a Documentation Associate (2017–2021), where I honed attention to detail and process-driven strategies.
In 2022, I transitioned into Amazon product research, specializing in Online Arbitrage and Wholesale. This role gave me the chance to navigate and become deeply familiar with Seller Central while discovering high-potential products daily using data-driven methods and Keepa analysis, driving consistent sales growth for sellers.
In June 2024, I leveled up into Amazon PPC management, completing a dedicated PPC course and applying my analytical mindset to build high-performing campaigns. I combine keyword research, structured ad groups, strategic bidding, and performance metrics like ACoS, ROAS, CPC, and CTR to optimize results.
My edge lies in turning data into actionable strategies, clear reporting, and measurable outcomes—helping brands grow efficiently and effectively in the competitive Amazon marketplace.
AREAS OF EXPERTISE:
* Campaign Creation
* Keyword Research
* Negating Keywords
* Targeting* Placement
* Budgeting
* Bidding Optimization
* Analytics / Reporting
OTHER SKILLS:
* Amazon OA Product Researcher
* Wholesale Product Researcher
* Data Entry
* Canva editing
* Google Suites
* Microsoft Offices
TOOLS:
* Amazon Seller Central
* Helium10
* Brand Analytics
* Search Term Report
* Ad Console
* Keepa
* SellerAmp
* AzInsights
Portfolio:
Experience: 1 - 2 years
Manage and optimize Amazon PPC campaigns to maximize ROI, improve CTR, and reduce CPC. Skilled in keyword research, bid strategies, campaign structuring, and performance analysis using Helium 10 and Amazon Seller Central. Deliver actionable insights and data-driven results to boost sales.
Experience: 1 - 2 years
Managed Amazon Seller Central accounts, handling product listings, inventory, pricing, and promotions. Optimized PPC campaigns, monitored sales, and leveraged analytics tools like Helium 10 and Brand Analytics to boost visibility, sales, and profitability. Maintained high account health through order management, returns, and customer service.
Experience: 1 - 2 years
Executed and optimized Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. Improved campaign performance through strategic keyword targeting, bid adjustments, and budget allocation. Utilized Seller Central, Helium 10, and analytics tools to drive sales growth, enhance product visibility, and maximize return on ad spend.
Experience: 1 - 2 years
Managed Amazon Sponsored Products, Brands, and Display campaigns to increase sales, reduce ACOS, and boost visibility. Conducted keyword research, search term analysis, and competitor monitoring. Optimized bids, budgets, targeting, and match types using Seller Central and Helium 10 for measurable growth.
Experience: Less than 6 months
Experienced Amazon Wholesale Product Researcher specializing in brand and distributor sourcing, profitability analysis, and market demand evaluation for scalable wholesale growth.
Experience: 2 - 5 years
I find profitable, low-risk products by analyzing sales rank, competition, ROI, profit margins, and Amazon fees. I ensure products are ungated, compliant, and scalable.
Experience: 1 - 2 years
Used Helium 10 tools for product research, keyword optimization, and campaign tracking, delivering data-driven strategies to improve ACOS and overall Amazon performance.
Experience: Less than 6 months
Conducted in-depth analysis of Amazon advertising campaigns, including traffic, conversions, and ACOS, to refine targeting and maximize marketing performance.
Experience: 1 - 2 years
Conducted comprehensive keyword research for Amazon PPC campaigns using tools like Helium 10 and Brand Analytics. Identified high-converting keywords, analyzed search term reports, and optimized targeting to improve click-through rates, reduce ACOS, and maximize ROI.
Experience: 1 - 2 years
Planned and executed Amazon digital marketing strategies, including PPC campaigns, product listing optimization, and promotional campaigns. Leveraged analytics tools such as Helium 10 and Brand Analytics to increase sales, improve visibility, and maximize ROI.
Experience: 10+ years
Created and managed spreadsheets to track Amazon PPC performance, sales data, and inventory levels. Applied formulas, pivot tables, and charts to generate actionable insights and reports.
Experience: 10+ years
Managed and analyzed Amazon PPC and sales data using Google Sheets. Created dashboards, applied formulas, and visualized metrics to optimize campaigns and track performance.
“I have found someone who is smart, has a great work ethic and is easy to work with.”
Sara Brumfield
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