SEO & eCommerce

I have extensive experience in SEO On-Page optimization, focusing on improving a website’s structure, content, and technical elements to align with search engine algorithms and user expectations. My work includes crafting well-structured title tags, meta descriptions, header hierarchies, and keyword-focused content that’s both readable and rankable. I consistently optimize internal linking structures to guide search engine crawlers and improve user navigation, while also ensuring each page adheres to best practices for HTML semantics, content depth, and EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness). I’ve worked across a variety of industries, tailoring on-page strategies based on target keywords, competitor analysis, and search intent. By using tools like Page Optimizer Pro, Google Search Console, and Screaming Frog, I identify gaps, fix on-page SEO issues, and monitor performance improvements over time. My approach is data-driven, but always people-first—ensuring that every optimization enhances both visibility and user experience.

My experience in SEO content management is deeply rooted in creating purposeful, search-optimized content that serves both users and search engines. I don’t just write for rankings—I write for people first, with SEO as the structure that helps great content get discovered. Over the years, I’ve developed and executed end-to-end content strategies for a wide range of industries, including eCommerce, tech, education, and wellness. I’m comfortable auditing existing content, identifying gaps, and building editorial calendars that align with keyword intent and user journey stages. From blog posts to landing pages, I optimize content based on real search behavior, competitive analysis, and EEAT signals—always aiming to improve both visibility and engagement. Working closely with writers, designers, and developers, I ensure that every piece of content is on-brand, technically sound, and ready to perform. I also monitor performance post-publishing, making data-driven decisions to refine content and capitalize on emerging opportunities. SEO content management, for me, is a continuous cycle of research, creation, testing, and improvement—and I enjoy every part of the process.

My experience in SEO and search engine marketing is grounded in a balance of strategy, technical insight, and performance optimization. I approach SEO not just as a traffic driver, but as a long-term growth engine that builds visibility, authority, and trust. From technical audits and keyword research to content optimization and link building, I’ve led campaigns that elevate organic rankings and drive qualified traffic that converts. I’ve worked across various CMS platforms and SEO tools—Google Search Console, SEMrush, Ahrefs, Screaming Frog—to identify opportunities, diagnose issues, and fine-tune site performance. I know how to analyze search intent, map it to the right content, and structure on-page elements to ensure both users and crawlers get what they need. In tandem with SEO, I also understand the role of paid search and how organic and paid efforts complement one another. Whether it's coordinating landing page strategies with PPC campaigns or aligning keyword targeting across channels, I look at the bigger picture to make every marketing dollar and every organic opportunity count. Search engine marketing is never one-size-fits-all, and I pride myself on adapting strategies that are as unique as the businesses I support.

My experience in SEO off-page strategy revolves around building genuine authority and trust across the web. I’ve worked on link-building campaigns that go beyond just acquiring backlinks—I focus on earning them through content relevance, digital PR, and strategic partnerships. I believe off-page SEO is as much about relationships and reputation as it is about metrics. I’ve executed outreach strategies tailored to different industries, securing placements in relevant blogs, directories, and niche publications. I’m careful about link quality, always favoring contextually valuable mentions over volume. Whether it’s helping a brand recover from a toxic backlink profile or steadily growing their authority score through white-hat methods, I’ve learned that consistency and authenticity win in the long run. Off-page SEO also means shaping how a brand is perceived across platforms—through social signals, reviews, citations, and content syndication. I treat every off-page effort as an extension of the brand’s voice and values. It’s not just about links—it’s about trust, visibility, and building a web of relevance that search engines recognize and reward.

My experience in keyword research is both strategic and instinctive, shaped by years of working across diverse industries and search landscapes. I don’t just look for high-volume keywords—I look for the right ones: the terms that align with user intent, match the stage of the buyer journey, and open real opportunities for visibility and conversion. I always start with understanding the business, the audience, and the competitive space. From there, I dive into tools like SEMrush, Google Trends, Google Keyword Planner, and Search Console to surface meaningful terms—whether it’s long-tail keywords for content clusters or transactional phrases for product pages. I’m also mindful of keyword cannibalization, overlap, and the evolving nature of search behavior. What I enjoy most is turning raw keyword data into a structured, actionable plan. I map keywords to content types, organize them into topical themes, and ensure each one serves a clear purpose. Keyword research, to me, is about uncovering patterns, anticipating what users need, and giving the content team the clarity to create with confidence. It's the foundation of every successful SEO strategy I've led.

My experience in SEO link building is rooted in creating long-term value through ethical, relationship-driven strategies. I’ve never been interested in shortcuts or spammy tactics—instead, I focus on building real authority by earning links that actually make sense contextually and strategically. I’ve led outreach campaigns that involve identifying relevant websites, crafting personalized pitches, and offering value-driven content that resonates with their audience. Whether it’s securing guest posts, earning unlinked brand mentions, or getting featured through digital PR efforts, I understand that quality always outweighs quantity. I’ve also worked on backlink profile audits to remove toxic links, recover from penalties, and rebuild trust with search engines. My approach is always data-informed—I use tools like Ahrefs, SEMrush, and Moz to assess link quality, monitor anchor text distribution, and track the impact over time. Link building, for me, is about building credibility in the eyes of both users and search engines. It’s a long game, but when done right, it’s one of the most powerful parts of SEO.

I have developed a comprehensive skill set in the field of e-commerce. With my expertise, I am able to effectively manage and coordinate various aspects of e-commerce operations. This includes monitoring and optimizing daily performance, overseeing customer service teams, and implementing strategies to drive sales and conversions. I am proficient in utilizing e-commerce platforms such as Shopify and online store management tools to enhance product listings, manage inventory, and streamline fulfillment processes. Furthermore, my experience in liaising with customers, suppliers, and fulfillment centers allows me to ensure smooth operations and excellent customer experiences. Overall, my e-commerce skills enable me to contribute to the success and growth of businesses in the online marketplace.

With my experience, I am adept at providing exceptional service and ensuring customer satisfaction. I have the ability to effectively communicate with customers, understand their needs, and resolve their inquiries or issues in a timely manner. I am skilled in handling customer complaints, diffusing tense situations, and maintaining a positive and professional demeanor. Additionally, I have experience in managing customer relationships, building rapport, and delivering personalized assistance. My customer service skills enable me to deliver a high level of support and create positive experiences for customers, contributing to overall customer loyalty and retention.