Social Media & Community Manager | Content Creator & Designe

I specialize in creating visually compelling graphics and engaging videos or reels. Using tools like Canva and Photoshop, I design eye-catching graphics that resonate with target audiences. For video content, I leverage CapCut, Canva, and DaVinci Resolve to produce high-quality, edited reels that capture attention and drive engagement.

I have managed two social media accounts simultaneously, focusing primarily on Facebook and Instagram. A notable challenge I faced was an Instagram algorithm change that reduced organic reach. To overcome this, I adapted our strategy to emphasize Instagram Stories and Reels, which were gaining traction. I also optimized posting times, encouraged user-generated content (UGC), and increased engagement-focused posts. These adjustments led to a recovery and increase in reach and engagement. For Facebook, I tackled low engagement by proactively interacting with followers and leveraging Reels to boost interactions while maintaining steady follower growth.

I successfully engaged with an online community by managing a job hiring post of one of my clients and handling applicant inquiries with patience, enthusiasm, and professionalism. To foster a positive atmosphere, I adopt a relatable online voice and show empathy in interactions. I ensure that community members feel noticed and valued by promptly reacting or replying to their comments and messages, enhancing their overall experience.

I track and analyze social media metrics to assess performance and adjust strategies accordingly. I use tools like Meta Business Suite to generate reports that inform decision-making and improve outcomes. I am also open to learning and adapting to other tools as needed to enhance performance and meet evolving needs.

I create visually appealing designs for social media and marketing materials using tools like Canva and Photoshop. My graphic design skills help to establish a strong brand identity and attract audience attention.

I implement A/B testing strategies to evaluate the effectiveness of different content variations. This helps to identify the most effective elements and improve overall campaign performance.

I conduct keyword research to optimize accounts and content for search engines, helping to improve visibility and drive targeted traffic to social media profiles and websites.

I edit and enhance video content using tools like CapCut and DaVinci Resolve, and I'm also familiar with Adobe Premiere Pro. My video editing skills ensure that content is polished, engaging, and tailored for various social media platforms.

I design and create reusable templates for various social media content, including posts, stories, and promotional materials. This streamlines content production and ensures consistency across different platforms and campaigns.