HubSpot CRM Specialist | Sales Ops & Lead Generation | Pipeline Management | Ema

Experienced in managing and optimizing HubSpot CRM for B2B sales teams, including pipeline management, lead lifecycle tracking, and workflow automation. Handled high-volume lead databases while maintaining strict data hygiene, ensuring accurate records, proper segmentation, and clear next-step tracking across all deal stages. Built and optimized automated workflows for follow-ups, task creation, and lead nurturing—helping improve response rates, pipeline visibility, and overall sales efficiency. Supported campaign execution and reporting by tracking key metrics, identifying gaps in the funnel, and ensuring the CRM reflects real-time sales activity and performance.

Experienced in B2B lead generation and prospect research, building highly targeted prospect lists based on ICP criteria, industry, and key decision-makers. Conducted high-volume prospecting (150–200 leads daily) using data research tools and structured qualification processes to ensure accuracy and relevance. Skilled in identifying high-intent prospects, enriching contact data, and maintaining clean, organized lead records to support effective outreach campaigns. Collaborated closely with sales teams to drive pipeline growth by delivering qualified leads, improving targeting strategies, and ensuring consistent lead flow. Focused on quality over quantity—prioritizing well-qualified leads that align with campaign goals and have a higher likelihood of conversion.

Experienced in supporting B2B sales teams by managing lead follow-ups, maintaining CRM accuracy, and ensuring smooth pipeline progression across all deal stages. Coordinated closely with sales representatives to confirm meetings, reschedule appointments, and ensure consistent communication with prospects to improve show rates and engagement. Maintained clean and up-to-date CRM records (HubSpot), including lead status, activity tracking, and next steps—ensuring no opportunities are missed. Assisted in outbound outreach and follow-up efforts, helping move leads through the pipeline and supporting overall sales productivity. Focused on execution, responsiveness, and organization—allowing sales teams to focus on closing while ensuring all backend processes run efficiently.

Experienced in planning and executing email marketing campaigns using HubSpot, including campaign setup, audience segmentation, and performance tracking. Built and optimized automated email workflows for follow-ups, lead nurturing, and re-engagement—ensuring consistent communication and improved response rates. Managed contact lists with proper segmentation and data hygiene to deliver targeted messaging and increase campaign relevance. Collaborated with sales and marketing teams to align email campaigns with outreach strategies, supporting lead conversion and pipeline growth. Focused on continuous optimization by testing subject lines, messaging, and timing to improve engagement and overall campaign performance.

Experienced in LinkedIn prospecting and outreach, using Sales Navigator and advanced search to identify and connect with qualified B2B decision-makers. Built and executed personalized outreach campaigns, including connection requests, follow-ups, and messaging sequences designed to start meaningful conversations and generate interest. Skilled in researching prospects, identifying relevant triggers (hiring, growth, activity), and tailoring messaging to improve response rates and engagement. Managed ongoing conversations and nurtured leads through consistent follow-ups, helping move prospects toward booked meetings and sales opportunities. Collaborated with sales teams to align LinkedIn outreach with overall campaign strategy and pipeline goals.

Experienced in market research for lead generation, identifying target audiences, industries, and qualified prospects. Conducted data research to refine targeting, support outreach campaigns, and improve lead quality.