Amazon PPC Specialist|Listings, A+ Content, PL & Wholesale

Experienced in researching and analyzing profitable keywords for Amazon and e-commerce, including long-tail product terms, competitor gap analysis, and buyer-intent phrases to maximize visibility and conversions. Developing expertise in identifying high-value keywords using competitor insights and SEO tools (e.g., Helium 10) to improve rankings and drive targeted organic traffic.

AMAZON FBA - WHOLESALE Handle Amazon FBA operations for a wholesale business model, including product sourcing validation, profitability checks, and listing optimization. Use Helium 10 for keyword research and competitor analysis, optimize product listings, add approved products to inventory, and maintain accurate product data to support smooth FBA operations. AMAZON FBA - PRIVATE LABEL Perform Amazon private label sourcing by identifying potential and profitable products and legitimate manufacturers on Alibaba, requesting quotations, pricing, MOQs, and production timelines. Coordinate with suppliers on product development, including feature additions, sample requests, and revisions prior to placing final orders.

Perform Amazon wholesale product sourcing through manual, reverse, and brand sourcing. Validate product viability and profitability using Keepa, BuyBot Pro, SellerAmp, Helium 10, and IP Look Up tools, and conduct IP and brand checks to reduce risk and ensure compliance before adding approved products.

Execute and optimize Amazon PPC campaigns across Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD). Launch campaigns, manage bids, and analyze search term and search query performance using Data Dive and Helium 10, along with competitor analysis, to identify optimization opportunities that improve CTR and conversions.

Conduct Amazon SEO analysis using Helium 10, Search Term Reports, and competitor research to identify ranking and optimization opportunities. Apply insights to improve listing visibility, CTR, and conversions across titles, bullet points, backend keywords, and A+ Content.

Optimize Amazon product listings by improving SEO, content structure, and visual alignment to increase CTR and conversions. Apply keyword research, competitor analysis, and performance data to refine titles, bullet points, A+ Content, and backend keywords, while ensuring listings are COSMO- and Rufus-compliant with Amazon’s latest requirements.

Handle Amazon PPC campaigns across Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) by launching campaigns, handling bid adjustments, and monitoring search term and search query performance. Perform competitor analysis and prepare performance reports for clients and senior PPC managers, and coordinate with designers on listing images, A+ Content, Brand Story, and Shoppable Collections to support improvements in CTR and CVR.

Content Management/Content Coordination (Amazon) Manage Amazon listing content by coordinating with brand owners and designers on A+ Content, listing images, Brand Story, and shoppable collections. Provide copy text and creative direction, manage feedback and revisions, and ensure final assets align with brand guidelines and listing optimization goals.

Manage Amazon Seller Central operations, including adding products to inventory, validating FBA shipping eligibility (UPS), and checking fulfillment method (FCM). Update and optimize listings by editing titles, bullet points, and backend keywords. Launch Amazon ad campaigns, generate reports using Business Reports and Advertising Reports, and upload A+ Content, Brand Story, and Shoppable Collections to support listing performance and brand consistency.

Conduct Amazon product research for wholesale and private label opportunities using manual and reverse research methods. Evaluate product potential through market demand, competition checks, and profitability validation using Helium 10, Keepa, BuyBot Pro, and SellerAmp. Perform Amazon private label sourcing by identifying potential and profitable products and legitimate manufacturers on Alibaba, requesting quotations, pricing, MOQs, and production timelines. Coordinate with suppliers on product development, including feature additions, sample requests, and revisions prior to placing final orders.

Create and optimize eBay product listings by improving titles and descriptions using Zik Analytics and competitor analysis. Review competitor pricing to support competitive positioning, and upload listings while ensuring accurate product details and marketplace compliance.

Content Project Management (Amazon) Manage Amazon content projects using Notion to track tasks, timelines, and deliverables for PPC-focused clients. Coordinate with brand owners and designers to ensure listing images, A+ Content, Brand Story, and related assets are delivered on time and aligned with campaign objectives.

Handle Amazon PPC campaigns across Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) by launching campaigns, handling bid adjustments, and monitoring search term and search query performance. Perform competitor analysis and prepare performance reports for clients and senior PPC managers, and coordinate with designers on listing images, A+ Content, Brand Story, and Shoppable Collections to support improvements in CTR and CVR.

Use Helium 10 for keyword research and competitor analysis, reviewing sales volume and sales history. Apply Cerebro and Magnet to identify relevant keywords and use Listing Builder to create and optimize titles, bullet points, and backend keywords.

Digital Marketing (Amazon Content & Performance) Support Amazon digital marketing efforts through content coordination and optimization, ensuring listings, A+ Content, Brand Story, and creatives are aligned with keyword research and advertising goals. Collaborate with brand owners and designers to deliver conversion-focused content that improves CTR, conversions, and overall listing performance.