Graphic Designer and Media Buyer

With 20 years of experience in Creative Direction, Packaging, and Brand Identity Design, I bring a strategic, results-driven approach to every project. I excel at developing compelling brand narratives and visual systems for both traditional and digital advertising. Highly proficient in Adobe Creative Cloud and with a deep understanding of printing and materials, I ensure designs are both impactful and cost-effective. Beyond hands-on design, I have a proven track record in leading and mentoring design teams, translating complex brand strategies into clear creative briefs and guiding projects to successful launch. My strong communication skills enable effective stakeholder presentations and client relationship building. Accustomed to fast-paced, remote environments, I'm passionate about crafting memorable brand experiences. My portfolio, available upon request, showcases my diverse work.

My core competencies include: Meta Ads Platform Mastery: In-depth knowledge of Facebook Ads Manager, including campaign setup, ad set creation, and ad execution for various objectives (Conversion, Lead Gen, Brand Awareness, Traffic, etc.). Advanced Audience Targeting: Expertise in defining and refining target audiences using detailed demographics, interests, behaviors, custom audiences (Customer Lists, Website Visitors), and Lookalike Audiences for optimal campaign reach and relevance. Creative Testing & Iteration: Skilled in A/B testing ad creatives, headlines, and copy to identify top-performing assets and maximize engagement and conversion rates. Data Analysis & Optimization: Proficient in analyzing key Meta Ads metrics (CPM, CPC, CPA, ROAS, purchase value, leads generated) to identify trends, troubleshoot underperforming campaigns, and implement data-driven optimizations for improved efficiency and scale. Budget Management: Proven ability to manage significant ad spend on Meta effectively, ensuring campaigns remain within allocated budgets while achieving desired outcomes. I am committed to delivering measurable growth and impactful results specifically through Meta's powerful advertising capabilities."