Results-driven Digital Marketing and E-commerce Specialist with 20+ years of experience in sales, marketing, and business operations. Proven expertise in GoHighLevel (GHL), marketing automation, CRM management, social media strategy, and performance marketing.
Specializes in building high-converting funnels, automating customer journeys, improving lead generation systems, and scaling online businesses through data-driven strategies.
CORE SKILLS
- GoHighLevel (GHL) CRM & Automation
- Funnel Building & Landing Pages
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- Social Media Management & Strategy
- Paid Advertising
- E-commerce (Amazon, Shopify, eBay)
- SEO & Content Marketing
- Klaviyo
- Community Management
- Website Development & Optimization
- Chatbot Automation (ManyChat, GHL Workflows)
- Lead Generation & Conversion Optimization
- Video Editing (Short & Long-form Content)
Experience: 5 - 10 years
- Managed and optimized Facebook (Meta) advertising campaigns, focusing on lead generation, audience targeting, retargeting, and conversion performance - Built and structured high-converting sales funnels designed to capture, nurture, and convert leads into customers - Developed and implemented automated marketing workflows to improve lead nurturing, customer engagement, and sales follow-up processes - Utilized GoHighLevel (GHL) as the main CRM and automation platform for funnel building, pipeline management, and campaign execution - Monitored campaign performance and funnel analytics to optimize ROI and improve conversion rates - Collaborated with stakeholders to align marketing funnels with business objectives and customer journey mapping - Streamlined digital operations by integrating CRM, ads, and automation tools into a centralized system for efficiency and scalability
Experience: 10+ years
- Built and maintained a 12-year career as a remote Digital Marketing and E-commerce Specialist supporting local and international clients across multiple industries - Started in administrative and virtual assistant roles, developing strong foundations in communication, remote operations, and client management - Progressively transitioned into specialized digital marketing roles focusing on SEO, Social Media Management, Paid Advertising, and E-commerce growth strategies - Managed end-to-end eCommerce operations across platforms such as Amazon, Shopify, and WordPress - Planned and executed Meta (Facebook/Instagram) Ads and Google Ads campaigns, including audience targeting, retargeting, and conversion optimization - Developed and implemented SEO strategies, including keyword research, on-page optimization, and technical improvements - Optimized product listings and storefronts to improve visibility, traffic, and conversion rate
Experience: 10+ years
- Managed and optimized Facebook (Meta) advertising campaigns, focusing on lead generation, audience targeting, retargeting, and conversion performance - Built and structured high-converting sales funnels designed to capture, nurture, and convert leads into customers - Developed and implemented automated marketing workflows to improve lead nurturing, customer engagement, and sales follow-up processes - Utilized GoHighLevel (GHL) as the main CRM and automation platform for funnel building, pipeline management, and campaign execution - Monitored campaign performance and funnel analytics to optimize ROI and improve conversion rates - Collaborated with stakeholders to align marketing funnels with business objectives and customer journey mapping - Streamlined digital operations by integrating CRM, ads, and automation tools into a centralized system for efficiency and scalability
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