Digital Marketing & Social Media Manager

Dropshipping Business Managed the brand’s social media presence from scratch without pre-provided content. Created original product photos, graphics, and captions to promote sales. Built a consistent posting schedule and engaged with followers. Boosted brand visibility and improved engagement rates organically. MyAdmor – Personalized Jewelry Brand Managed social media platforms (Facebook, Instagram, TikTok) with branded content. Designed posts, reels, and stories aligned with brand identity. Handled Shopify store updates, product uploads, and promotions. Ran and optimized Facebook Ads campaigns to increase traffic and sales. Monitored analytics to refine strategies for growth. Fitness Coach Edited workout and lifestyle videos for social media. Designed branded Canva templates for posts, stories, and client materials. Created customized meal plans tailored to client fitness goals. Delivered ready-to-publish content that improved the client’s professional branding.

Social Media Content Design Designed engaging graphics, carousels, and stories using Canva. Developed branded templates to maintain a consistent visual identity across platforms. Wrote compelling captions that aligned with each brand’s voice and encouraged interaction. Video Editing Edited short-form and long-form videos for Instagram, TikTok, and Facebook. Created reels and promotional clips that captured attention and boosted engagement. Enhanced videos with text overlays, transitions, and brand elements. Custom Resources & Materials Created personalized meal plans and program materials for a fitness coach’s clients. Designed marketing templates and promotional assets for e-commerce brands. Adapted content to different platforms and audiences for maximum impact.

Social Media Advertising Planned, created, and optimized Facebook Ads campaigns to drive traffic, generate leads, and boost sales. Set up audience targeting, retargeting, and budget management for better ROI. Monitored ad performance and adjusted strategies to improve reach and conversions. E-Commerce Marketing Managed promotional campaigns for Shopify and Amazon stores, including product uploads, discounts, and seasonal offers. Coordinated marketing strategies across platforms to support sales growth. Integrated social media campaigns with e-commerce promotions for consistency. Growth & Engagement Strategies Increased brand awareness through organic and paid campaigns. Designed promotions, giveaways, and engaging content to encourage interaction. Used analytics to refine content and ad strategies for maximum effectiveness.

Creating custom meal plans & resources (for fitness/nutrition clients) Maintaining consistent branding across platforms Adapting strategies for different industries (jewelry, fitness, dropshipping, etc.)