Amazon Store Manager |Alibaba Procurement Specialist

Skills I developed as Amazon Catalog Manager Product Listing Creation & Optimization Expert in creating fully optimized product listings (titles, bullet points, descriptions, and backend keywords) based on category guidelines and SEO best practices. Skilled in using tools like Helium 10, Jungle Scout, and Keyword Tool Dominator for high-converting keyword integration. Catalog Accuracy & Compliance Maintains clean and accurate catalog data including product IDs, brand/manufacturer info, SKUs, pricing, and product attributes. Ensures listings comply with Amazon’s policies, avoiding suppression, errors, or violations. Variation Management Knowledgeable in setting up and managing parent-child variations (size, color, type, etc.) Ensures proper linking, consistent content, and smooth navigation for customers. Flat File Uploads & Bulk Editing Proficient in using Amazon flat files and bulk upload templates for faster listing creation and updates. Skilled in troubleshooting listing errors, suppressions, and backend data mismatches. A+ Content & Brand Registry Designs and publishes A+ Content to enhance visual appeal and conversion. Familiar with Brand Registry process and guidelines. Image Compliance & Infographics Strategy Ensures all product images meet Amazon requirements: 1500x1500px, white background, 85% product coverage, no decorative text or logos. Plans image layout: primary image, benefit-driven infographics, lifestyle shots, comparison charts, and how-to visuals. SEO and Keyword Strategy Integrates high-ranking keywords into listings, backend, and image alt-text (if applicable) to improve organic visibility. Tracks keyword indexing and adjusts based on trends and competitor movement. Competitor & Market Research Analyzes top competitors’ listings, keywords, pricing, and positioning to inform content and strategy. Benchmarks against similar ASINs to find gaps and opportunities. Inventory & Catalog Maintenance Updates product listings regularly to reflect stock changes, new features, or seasonal promotions. Detects and corrects duplicate listings, errors, and misclassifications. Cross-Team Collaboration Works closely with sourcing, creative, logistics, and PPC teams to ensure catalog consistency and campaign readiness. Supports advertising efforts by ensuring listings are conversion-ready before launch.

Canva Design Proficient in Canva (Skill Level: 4/5) Designs logos, brand assets, and marketing creatives for Amazon, Shopee, and social media platforms Creates A+ Content, product infographics, and engaging visual uploads that align with brand identity Ensures consistent branding and layout design across all marketing materials Skilled in color harmony, typography, and visual composition for professional-quality outputs

Alibaba Supplier Sourcing, Procurement & Logistics Management Over 4 years of experience as a Procurement Manager specializing in product sourcing and purchasing from Alibaba for Amazon private-label brands. Directly deal with verified manufacturers (not agents or middlemen) to ensure the best quality and factory-direct pricing. Successfully sourced and completed over 100 product transactions now live on Amazon across multiple categories. Handle end-to-end procurement operations — from supplier negotiation, purchase orders, and payment coordination to shipment delivery. Negotiate pricing, MOQs, trade terms, and lead times to secure cost-efficient deals without compromising product quality. Maintain and follow a custom supplier vetting SOP that checks business licenses, production capacity, certifications, and transaction history. Coordinate with freight forwarders for door-to-door shipping from China to Amazon FBA warehouses in the USA and UAE, ensuring smooth and compliant logistics. Experienced in freight planning, customs clearance, and import compliance, especially for Amazon FBA-bound shipments. Collaborate closely with product designers in China to finalize packaging, branding, and product design requirements before production. Manage sample orders, quality inspections, and shipment tracking to ensure on-time delivery and quality assurance. Strong written and verbal communication skills when dealing with Chinese suppliers and logistics partners via chat, email, and video calls.

Creating highly optimized photos for Amazon, Shopee, Lazada and Facebook Marketplace

Canva Design Proficient in Canva (Skill Level: 4/5) Designs logos, brand assets, and marketing creatives for Amazon, Shopee, and social media platforms Creates A+ Content, product infographics, and engaging visual uploads that align with brand identity Ensures consistent branding and layout design across all marketing materials Skilled in color harmony, typography, and visual composition for professional-quality outputs

???? Skills Developed as an Amazon PPC Specialist (3.5+ Years) Campaign Strategy & Structure Designed and launched Sponsored Products, Sponsored Brands, and Sponsored Display campaigns Built structured campaigns based on match types, keyword intent, and product goals ACoS & TACoS Optimization Consistently optimized campaigns to reduce ACoS while maintaining or increasing sales Monitored TACoS to balance organic vs paid performance Keyword Research & Targeting Identified high-converting keywords using tools like Helium 10, Jungle Scout, and Brand Analytics Utilized broad, phrase, exact match, and ASIN targeting strategies to reach the right audience Dayparting & Bid Optimization Analyzed performance by time of day and adjusted bids accordingly (manual or with tools) Applied dynamic bidding, placement adjustments, and bid stacking strategies Search Term Analysis & Negative Keyword Filtering Regularly reviewed search term reports to harvest profitable keywords and filter out wasteful ones Built and maintained negative keyword lists to reduce ad spend leakage Campaign Testing & Scaling Ran A/B tests on budgets, placements, and keywords Scaled winning campaigns while monitoring diminishing returns Budget Management & Forecasting Allocated ad budgets across campaigns based on performance data Forecasted spend and sales targets during launches, sales events, and seasonal peaks Listing Audit for Ad Readiness Ensured product listings were SEO-optimized and image-rich before running ads Collaborated with catalog and creative teams to improve listing quality for better conversions PPC Reporting & Insights Created clear PPC reports to track metrics like CTR, CVR, ACoS, ROAS, and impressions Shared data-driven insights to guide decision-making and client strategy Tool Proficiency Proficient in Amazon Ads Console, Helium 10 ADS, and other PPC management platforms

Skills Developed Using Helium 10 Keyword Research & SEO Optimization Discovered high-converting keywords using tools like Magnet and Cerebro Analyzed competitor ASINs to extract top-ranking keyword strategies Integrated keywords into titles, bullet points, and backend terms for higher organic ranking Listing Optimization Used Frankenstein and Scribbles to clean, organize, and insert keywords efficiently Ensured listings met Amazon SEO best practices and maximized keyword indexing Improved search visibility by targeting both broad and long-tail terms Competitor & Market Research Leveraged Market Tracker and Xray (via Chrome Extension) to evaluate niche competitiveness Monitored top-performing listings for price positioning, reviews, and rank Spotted gaps and opportunities in the market using real-time data Product Launch Support Created a data-driven launch plan by identifying top-ranking keywords for PPC Tracked keyword movement post-launch using Keyword Tracker Measured organic vs. paid growth for each keyword Profitability & FBA Fee Estimation Used Profitability Calculator to validate product margins and fee structure Checked actual Amazon fees (storage, referral, FBA) before launching or sourcing Alerts & Listing Protection Set up Alerts to monitor hijackers, listing changes, or suppressed products Reacted quickly to unauthorized edits or lost Buy Box PPC Keyword Harvesting Identified converting keywords from competitors using Cerebro for PPC targeting Aligned organic keyword strategy with paid campaigns for better TACoS Review & Compliance Monitoring Tracked review changes and rating trends using Review Insights Checked listings for TOS violations using Listing Analyzer