Google Ads & Facebook Ads Specialist

Proficient in utilizing Google Tag Manager to implement and manage various tags, including Google Ads and Facebook Pixel, for comprehensive conversion tracking, remarketing, and detailed event analysis. Experienced in setting up custom events, scroll tracking, and form tracking within GTM to gain deeper insights into user behavior and website performance. Successfully employed GTM to facilitate dynamic remarketing, A/B testing through Google Optimize, and streamline code management for improved website optimization.

Throughout 9+ years in digital marketing, I've consistently leveraged Google Ads to drive impactful results for clients and businesses. This includes managing and optimizing diverse campaigns across Search, Display, and Remarketing networks to achieve specific goals like lead generation, website traffic growth, and increased online sales. My expertise encompasses thorough keyword research, compelling ad copy creation, meticulous campaign monitoring, and data-driven optimization to ensure maximum ROI and overall campaign success.

In my roles at Racket and Sprinter Parts Depot, I have honed my expertise in Facebook Ads, managing paid social campaigns and media budgets with a focus on driving cost-efficient growth. This involves interpreting briefs, developing targeted ad strategies, working alongside designers and copywriters to create effective campaign assets, and meticulously optimizing campaigns based on in-depth analysis and performance data. Through continuous tracking, forecasting, and reporting, I consistently ensure that investment and performance targets are met, ultimately exceeding client expectations.

In my digital marketing roles, I have utilized Google Analytics (both UA and GA4) to track website traffic and user behavior, analyze campaign performance, identify trends and insights, and measure the success of marketing initiatives to optimize ROI and achieve business goals. This includes setting up conversion tracking, creating custom reports, analyzing e-commerce data, and using the data to inform decision-making and improve overall marketing strategies.

I have leveraged Zapier to streamline lead management for my current full-time employer's clients by creating automated workflows that instantly deliver Facebook sign-ups and leads directly to their email inboxes. This efficient process ensures timely follow-up and eliminates manual data transfer, enhancing client satisfaction and maximizing lead conversion opportunities.

I have experience using Whatagraph to create comprehensive monthly reports for clients, incorporating visually appealing charts, graphs, and dashboards to effectively communicate key performance indicators and marketing campaign results. My data visualization skills enable me to present complex data in a clear and concise manner, facilitating informed decision-making and driving successful marketing strategies.