I’m Berl, a performance-driven Digital Marketing & Paid Ads Specialist with hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
I have experience working with marketing agencies supporting lead generation, campaign optimization, conversion tracking, audience targeting, and performance reporting for multiple clients across different industries.
My experience includes:
• Google Search, Display, Performance Max, and Remarketing campaign setup and optimization
• Meta/Facebook & Instagram Ads campaign setup and optimization
• LinkedIn Ads campaign setup and optimization
• Keyword research, audience targeting, retargeting, and adding negative keywords
• Campaign optimization focused on CTR, CPL, CPA, ROAS, and conversion rate improvements
• A/B testing creatives, hooks, headlines, audiences, and landing pages
• Conversion tracking setup using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag
• Campaign audits, optimization tactics, and budget pacing
• Writing conversion-focused ad copy and creative direction
• Reporting, analytics, and performance recommendations based on real campaign data
I’m adept at managing campaigns from strategy and setup to optimization and reporting while maintaining organized workflows and clear communication with clients and teams.
Tools & Platforms:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• SEMrush
• HubSpot
• Zapier
• WordPress
• Canva
• Google Sheets
Certifications with Public Verification Links:
• Google Ads Search Certification:
• Google AI-Powered Performance Ads Certification
• Google Ads Display Certification:
• Google Analytics 4 Certification:
• LinkedIn Advertising Fundamentals Certification:
• Meta (Course Completed):
HubSpot Digital Marketing Certification:
HubSpot SEO I Certification:
I focus on data-driven optimization, clean tracking, continuous testing, and building campaigns that support real business growth.
Experience: 1 - 2 years
Create, manage, optimize, and scale Google Search, Display, Remarketing, and Performance Max campaigns focused on conversions, CPA reduction, and ROAS improvement.
Experience: 1 - 2 years
Build and optimize Meta ad campaigns with audience targeting, retargeting, creative testing, budget optimization, and conversion-focused scaling strategies.
Experience: 1 - 2 years
Manage paid advertising campaigns across Google, Meta, and LinkedIn with a strong focus on data-driven optimization and measurable business growth.
Experience: 1 - 2 years
Set up and manage conversion tracking, tags, triggers, pixels, events, and analytics integrations across advertising platforms.
Experience: 2 - 5 years
Track campaign performance, user behavior, conversions, and attribution using GA4 event tracking and analytics reporting.
Experience: 1 - 2 years
Handle end-to-end campaign management including setup, optimization, budget pacing, reporting, audience targeting, and performance monitoring.
Experience: 1 - 2 years
Implement and troubleshoot conversion tracking using GA4, GTM, Meta Pixel, LinkedIn Insight Tag, UTMs, and event verification.
Experience: 1 - 2 years
Write conversion-focused ad copy, hooks, headlines, CTAs, and creative messaging designed to improve CTR and conversions.
Experience: 1 - 2 years
Test audiences, creatives, hooks, landing pages, bidding strategies, and offers to identify winning campaign combinations.
Experience: 1 - 2 years
Create static ad creatives, ad copy, headlines, hooks, and promotional visuals for paid advertising campaigns and social media marketing.
Experience: 1 - 2 years
Build and optimize paid advertising campaigns focused on generating qualified leads, improving lead quality, and lowering acquisition costs.
Experience: 1 - 2 years
Create and optimize LinkedIn Ads campaigns for B2B targeting, lead generation, retargeting, and audience segmentation.
Experience: 2 - 5 years
Design static ad creatives, promotional graphics, and marketing visuals for paid advertising campaigns and social media.
Experience: 5 - 10 years
HubSpot Certified Digital Marketer with experience supporting SEO, content, paid ads, project coordination, QA, reporting, and cross-functional marketing operations across multiple digital marketing campaigns and teams.
Experience: 1 - 2 years
Analyze campaign performance daily and optimize bids, audiences, keywords, creatives, placements, and budgets to improve CPA and ROAS.
“My Filipino specialist who is absolutely amazing..go get your OFS today!”
Eden Einav
SEE MORE REAL RESULTSOnlinejobs.ph "ID Proof" indicates if "they are who they say they are".
It DOES NOT indicate skill level.
ID Proof scores are 0 - 99 with 99 being the best. It is calculated based on dozens of data points.
It's intended to help employers know who they're talking to is real, and not a fake identity.