Mark

Ad Specialist | Google Search, Display, Performance Max, Demand Generation, Meta

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Overview

Looking for full-time work (8 hours/day)

at $7.42/hour ($1,436.35/month)

Bachelors degree

Last Active

June 2nd, 2026 (6 days ago)

Member Since

November 29th, 2010

Profile Description

I’m Berl, a performance-driven Digital Marketing & Paid Ads Specialist with hands-on experience managing and optimizing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

I have experience working with marketing agencies supporting lead generation, campaign optimization, conversion tracking, audience targeting, and performance reporting for multiple clients across different industries.

My experience includes:
• Google Search, Display, Performance Max, and Remarketing campaign setup and optimization
• Meta/Facebook & Instagram Ads campaign setup and optimization
• LinkedIn Ads campaign setup and optimization
• Keyword research, audience targeting, retargeting, and adding negative keywords
• Campaign optimization focused on CTR, CPL, CPA, ROAS, and conversion rate improvements
• A/B testing creatives, hooks, headlines, audiences, and landing pages
• Conversion tracking setup using Google Tag Manager, GA4, Meta Pixel, and LinkedIn Insight Tag
• Campaign audits, optimization tactics, and budget pacing
• Writing conversion-focused ad copy and creative direction
• Reporting, analytics, and performance recommendations based on real campaign data

I’m adept at managing campaigns from strategy and setup to optimization and reporting while maintaining organized workflows and clear communication with clients and teams.

Tools & Platforms:
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4
• Google Tag Manager
• Looker Studio
• SEMrush
• HubSpot
• Zapier
• WordPress
• Canva
• Google Sheets


Certifications with Public Verification Links:

• Google Ads Search Certification:
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• Google AI-Powered Performance Ads Certification
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• Google Ads Display Certification:
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• Google Analytics 4 Certification:
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• LinkedIn Advertising Fundamentals Certification:
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• Meta (Course Completed):
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HubSpot Digital Marketing Certification:
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HubSpot SEO I Certification:
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I focus on data-driven optimization, clean tracking, continuous testing, and building campaigns that support real business growth.

Top Skills

Experience: 1 - 2 years

Create, manage, optimize, and scale Google Search, Display, Remarketing, and Performance Max campaigns focused on conversions, CPA reduction, and ROAS improvement.

Experience: 1 - 2 years

Build and optimize Meta ad campaigns with audience targeting, retargeting, creative testing, budget optimization, and conversion-focused scaling strategies.

Experience: 1 - 2 years

Manage paid advertising campaigns across Google, Meta, and LinkedIn with a strong focus on data-driven optimization and measurable business growth.

Other Skills

Experience: 1 - 2 years

Set up and manage conversion tracking, tags, triggers, pixels, events, and analytics integrations across advertising platforms.

Experience: 2 - 5 years

Track campaign performance, user behavior, conversions, and attribution using GA4 event tracking and analytics reporting.

Experience: 1 - 2 years

Handle end-to-end campaign management including setup, optimization, budget pacing, reporting, audience targeting, and performance monitoring.

Experience: 1 - 2 years

Implement and troubleshoot conversion tracking using GA4, GTM, Meta Pixel, LinkedIn Insight Tag, UTMs, and event verification.

Experience: 1 - 2 years

Write conversion-focused ad copy, hooks, headlines, CTAs, and creative messaging designed to improve CTR and conversions.

Experience: 1 - 2 years

Test audiences, creatives, hooks, landing pages, bidding strategies, and offers to identify winning campaign combinations.

Experience: 1 - 2 years

Create static ad creatives, ad copy, headlines, hooks, and promotional visuals for paid advertising campaigns and social media marketing.

Experience: 1 - 2 years

Build and optimize paid advertising campaigns focused on generating qualified leads, improving lead quality, and lowering acquisition costs.

Experience: 1 - 2 years

Create and optimize LinkedIn Ads campaigns for B2B targeting, lead generation, retargeting, and audience segmentation.

Experience: 2 - 5 years

Design static ad creatives, promotional graphics, and marketing visuals for paid advertising campaigns and social media.

Experience: 5 - 10 years

HubSpot Certified Digital Marketer with experience supporting SEO, content, paid ads, project coordination, QA, reporting, and cross-functional marketing operations across multiple digital marketing campaigns and teams.

Experience: 1 - 2 years

Analyze campaign performance daily and optimize bids, audiences, keywords, creatives, placements, and budgets to improve CPA and ROAS.

Basic Information

Age
33
Gender
Male
Website
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Address
Cebu City, Cebu
Tests Taken
DISC
Dominance: 5
Influence: 31
Steadiness: 38
Compliance: 26
English
C2(Advanced/Mastery)
Government ID
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