Multi-Awarded Performance Marketing Specialist | Expert in SEM, SEO, SMM | Business Operations & Growth Strategist | Data-Driven Marketing Leader | Google Philippines Awardee
Results-oriented digital marketing leader with extensive experience in performance marketing, business operations, and growth management. Proven track record in driving ROI-focused campaigns across SEM, SEO, and SMM platforms. Awarded and recognized by Google Philippines for excellence in digital strategy and execution. Passionate about leveraging data analytics, market research, and conversion optimization to achieve business objectives. Adept at managing multi-channel campaigns, leading high-performing teams, and scaling businesses through digital transformation.
Experience Highlights:
Google Philippines:
Multi-Awarded Digital Marketer and Top Digital Tactician (3 Consecutive Quarters)
Only Digital Tactician to Achieve 100% Scorecard Attainment
Google Philippines Rookie of the Year Awardee
Digital Tactician Champion for 1 Year and 2 Months (within 2 years)
Developed and Led the Click 2 Launch Project (Automated Ad Copy Tool for AdWords Express)
Core Specializations:
Performance Marketing: Expert in Google Ads,
SEM & SEO: Search strategy, keyword research, and technical SEO implementations
SMM: Campaign management on social platforms with a focus on conversions
Conversion Rate Optimization (CRO): A/B testing, funnel optimization, and bid strategy adjustments
Retention Strategies: Loyalty campaigns, remarketing, and customer lifecycle management
Data-Driven Marketing: Campaign analytics, reporting dashboards, and actionable insights
Business Operations & Development Expertise:
Strategic Planning: Aligning marketing objectives with business goals for sustainable growth
Budget Management: Optimizing multi-channel ad spend for maximum ROAS
Process Improvement: Implementing automated workflows to streamline operations
Leadership & Team Management: Coaching teams to achieve performance targets
Market Analysis: Conducting competitive research and trend analysis
Industries Served: E-commerce, Health & Wellness, Finance, SaaS, and more
Certifications & Tools:
Google Ads Certified | Google Analytics Certified | Meta
Tools: Google Ads, Google Analytics, Shopify, Klaviyo, Ahrefs, SEMrush, and HubSpot
“I had this VA that I could turn things over to made it a lot easier”
Kyle Mckenna
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