Over 100 Global Clients, 3,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. 15+ Years of Marketing Experience, MBA-backed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions!
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Welcome to my profile!
Hi, I’m
With 15+ years of experience, 3,000+ launched campaigns, and $15M+ in monthly ad spend managed, I build and lead growth systems that blend:
• Omnichannel marketing across paid search, programmatic,
• Go-to-market (GTM) strategy that aligns positioning, offers, and revenue goals
• PPC/SEM at scale using Google Ads, PMAX, YouTube, and Bing
• GEO (Generative Engine Optimization) to rank in AI-powered search platforms like ChatGPT, Gemini, and Perplexity
• AI agents & automation for campaign management, lead nurturing, and audience activation
• RevOps integration — connecting CRM, attribution, first-party data, and reporting
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A few of my accomplishments include:
* MBA degree from the Ateneo de Manila University
(Ranked Top 1 in the Philippines with 3 Palmes of Excellence—Excellent Business School with Reinforcing International Influence, Eduniversal 2024; Ranked the #1 university in the Philippines by Times Higher Education (THE) for four consecutive years (2023–2026)
* Helped over 3,000 campaigns in PPC, Paid Social, Programmatic Ads, SEO, and
* More than 15+ years in Freelancing and more than 15+ years professional experience.
* Certified in Google Ads (Display, Search, Shopping, Measurement and Video)
* Certified in Google Analytics.
* Certified in Bing (Microsoft Ads).
* HubSpot Revenue Operations Certified
* Certified HubSpot Expert (Marketing Hub, Sales and Service)
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WHAT YOU CAN EXPECT:
> A strategic partner who understand your business model, not just your ads
> Hands-on execution, no outsourcing, no fluff
> Transparent communication and real performance data
> Focused attention — I work with a select group of growth clients only
> Systems built for scale, not just spend
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TOOLS & PLATFORMS
• CRM & RevOps Automation: Salesforce, HubSpot, Pardot, Marketo, ActiveCampaign, Zoho CRM, Zapier, N8N,
• Analytics & Forecasting: Power BI, Tableau, Google Analytics 4 (GA4), Looker, Excel, SQL, Python, R
• Performance Marketing: Google Ads, Meta, LinkedIn, SEMrush, Ahrefs, Klaviyo, Mailchimp, Apollo
• Conversion Rate Optimization (CRO): Optimizely, VWO, Unbounce
• Sales Enablement: Clari, Gong, Outreach, Salesloft
• Execution & Collaboration:
• eCommerce & GTM Platforms: Shopify, WooCommerce (Wordpress), BigCommerce, Magento
• Programmatic Advertising: The Trade Desk, Google DV360, Amazon DSP, Xandr, Magnite, PubMatic, Index Exchange
• Marketing Plans: Opportunity discovery, Market Research, Marketing Strategy/ AI-Powered Marketing Strategy, Brand Strategy, Competitive Landscape, Market Positioning and Go-to-Market Models
These are the clients niches I've managed in the past:
Biotechnology, Car (Automotive, Auto Repair Shops & Car Dealership), Construction, Cybersecurity, E-commerce (High-End Products), Education Technology (EdTech), Fintech, Fintech Startups, Financial Services, Health Care & Medical Services, High-End Fitness & Wellness, High-Tech Manufacturing, Legal Services (Attorneys/Lawyers), Luxury Goods, Medical Devices, Real Estate, Renewable Energy, Retail, SaaS, Tech Startups and Travel & Leisure (Luxury Travel)
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Why Partner with Me?
1. PROVEN TRACK RECORD, ENTERPRISE- READY
With 15+ years of experience, I’ve helped 100+ global clients, launched 3,000+ campaigns, and managed over $15M/month in ad spend across Google Ads, Programmatic (DV360, TTD), and paid social. I’m in the Top 3% on Upwork, backed by an MBA and certified by Google & Microsoft across Display, Search, Shopping, Video, and Measurement.
2. OUTCOME-OBSESSED, PE/VC-TESTED
Marketing is a revenue engine—not just impressions and clicks. I’ve led paid media for a Private Equity firm across 10 portfolio companies, scaling ad performance while cutting CAC by up to 80%. I track real business outcomes: ROI, LTV:CAC, MER, and payback period—not vanity metrics.
3. DATA-ENGINEERED GROWTH FRAMEWORK
With 61% of ad spend typically wasted, I’ve built a 5-stage Paid Media System that cuts waste by 30–50% and maximizes revenue impact. From strategy to execution, I use predictive modeling, first-party data, and incrementality testing to drive performance.
4. STRATEGIC PARTNERSHIP, NOT JUST EXECUTION
I’m more than a freelancer—I operate as your paid media advisor, connecting marketing to sales and finance. My focus is long-term impact, not short-term transactions. You’ll get transparency, clear KPIs, and full-funnel insights that align with your growth goals.
5. INNOVATION-FIRST, ALWAYS EVOLVING
I stay ahead of platform and algorithm changes with AI-powered optimization, Generative Engine Optimization (GEO), and tools like VEO 3, MMM, and ML-based segmentation. I also maintain annual certifications and invest in R&D to ensure you’re never behind the curve.
My Portfolio:
Please visit my website
If the above aligns with your requirements, why don't we talk?
Looking forward,
Experience: 10+ years
- HubSpot Revenue Operations Certified - Certified HubSpot Expert (Marketing, Sales, and Service Hub).
Experience: 10+ years
Over 100 Global Clients, 3,000+ Launched Campaigns, $15M+ Monthly Ad Spend Managed. Achieve 5-12x ROI, Cut Ad Waste by 30-50%, Skyrocket conversions! I am Certified in Google Ads (Display, Search, Shopping, Measurement and Video).
Experience: 10+ years
Some of the campaign types I handled are Search, Display, Shopping, Social Media, Video, Remarketing and PMax. On average, about 61% of ad spend gets wasted. Let’s change that! I have a well-defined 5-Stage Development Process that I have perfected over time, resulting in a 30-50 percent decrease in ad waste. Here are some of the things clients have said about my work: - “I like what we are getting now!” - D2C eCommerce brand - In the last 30 days, Con Value - 3.6K, Con rate - 2.46%, Avg CPC - $0.76, and ROAS - 379.21%. - “Roger did a great job helping us get our PPC campaigns set up and managed them to be profitable.” - $10- 15M High ticket Sports Events, Google Ads: CTR - Ave. 11.79%, Conv. Rate - Ave. 7.27%, Conversions - 271 within 2 weeks.
Experience: 10+ years
I am Certified in Google Analytics.
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
I have proven track record in SEO (On-Page, Off-Page, Local SEO, Technical SEO and Voice Search SEO) and familiarity with essential tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Moz.
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
Experience: 10+ years
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