Hello! I’m Alvin John, but you can call me Yuri. I am an Amazon Marketplace and Operations Specialist with 9 years of hands-on experience scaling brands through data-driven Amazon strategies, Shopify optimization, and multi-channel marketing.
I have successfully managed multiple 7-figure Amazon PPC campaigns across the US, the UK, and the EU. While my core expertise lies in deep Amazon account management, I also specialize in Shopify store optimization and have recently expanded my toolkit to include Meta advertising.
My approach is straightforward: I identify the problem, develop a tailored strategy, and implement solutions supported by in-depth research and real-world data.
What I Can Do For You
AMAZON
- PPC & Advertising: Sponsored Products (SP), Sponsored Brands (SB), Sponsored Directors (SD), Bid Optimization, Amazon Attribution, Deal & Coupon Strategy.
- Listing Optimization & SEO: Advanced Keyword Research, Competitor Analysis, Backend SEO & Alt Text, A/B Testing, Listing Audits, Premium A+ Content & Storefront Design.
- Operations & Catalog Management: Bulk Flat File Updates, Product Attribute Management, Vine Program Management, Case Submissions, Multi-Product Catalog Maintenance.
- Account Health & Risk Management: Account Health Monitoring, Listing Suppression Removal, Stranded Inventory Resolution, Brand Registry Management & Protection.
SHOPIFY
- Store Management: Catalog Management, Product Listing Optimization, Storefront SEO & Speed Optimization.<8efe80624d780eba0c6493ec45140364
- Advertising: Digital Marketing Strategy, Page Optimization, Performance Monitoring, Creative A/B Testing.
Tools
- Helium10 | Google Docs / Sheets | ChatGPT / Google Gemini | Photopea / Canvas
Work Ethic and Values
- Self-managed and disciplined
- Detail-oriented and proactive
- Problem-solver with a positive attitude
- Trustworthy, honest, and works well with minimal supervision
- Always willing to learn and improve
Career Goals
- I want to work with businesses that share the same mission as I do - to grow the brand and achieve long-term success together. I treat every business I work with as if it were my own, and I consider myself a valuable asset to any team focused on growth, innovation, and success.
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
Experience: 5 - 10 years
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Davonna Willis
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