Digital Marketing & SEO Specialist | GoHighLevel & Website Builder

Proven track record of managing and growing brand presence across Facebook, Instagram, LinkedIn, and Twitter with targeted strategies that boost engagement and conversions.

Manage CRM pipelines in GoHighLevel — organizing and tagging leads, building automated email and SMS follow-up sequences, and tracking every contact from first inquiry to booked call so no lead slips through the cracks.

Knowledgeable in producing engaging video content for platforms like TikTok, Instagram Reels, and YouTube to boost audience interaction.

Expertise in crafting persuasive, SEO-friendly copy for ads, landing pages, and websites that resonate with target audiences.

Managing paid advertising campaigns on search engines like Google to increase visibility and drive traffic.

Plan and create social media content — graphics, captions, and short-form video — for Facebook, Instagram, and TikTok. Build content calendars and write on-brand posts designed to grow engagement and move followers toward action.

Proficiency in running campaigns on platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, and Twitter.

Optimizing digital presence for local searches to attract nearby customers.

On-page SEO for pages and blog posts — writing optimized SEO titles, meta descriptions, and focus keywords in Yoast, structuring headings, and refining content so it targets the right keywords while staying clear and readable for users.

Research and prioritize keywords by search volume, difficulty, and intent using Semrush, Ahrefs, and Google Keyword Planner. Map keywords to pages and content to target rankings that drive qualified organic traffic.

Focused on refining user experiences and A/B testing to increase website and landing page conversions.

Build and maintain WordPress websites — adding and formatting pages and posts, working in the admin, configuring plugins, and publishing content. Comfortable creating clean, mobile-friendly, conversion-focused pages, including page building with Elementor.

Creating and promoting video content to engage audiences across platforms like YouTube, Instagram, and TikTok.

Build and manage GoHighLevel — landing pages and funnels, CRM pipelines, calendars, and automated email/SMS follow-up workflows that capture leads and nurture them toward a booked call.

Basic working knowledge of HTML and CSS — reading markup, making simple edits to page structure and styling, and adjusting fonts, colors, and spacing when a task calls for it. Comfortable building on this as needed.