Amazon Operations Manager | Amazon PPC Expert | Catalog Specialist | Seller Cent

With a strong foundation in Amazon PPC developed at Incrementum Digital, I have managed a wide range of accounts from emerging brands to high-revenue businesses generating millions per month. This experience has allowed me to operate at a strategic level, not just executing campaigns but driving scalable and profitable growth. I specialize in full-funnel Amazon PPC management, combining advanced keyword research, data analysis, and continuous optimization to improve performance, lower ACoS, and increase overall profitability. I am highly proficient with industry-leading tools and have deep experience navigating different niches, giving me the ability to quickly adapt and identify growth opportunities. What sets me apart is my level of ownership and business mindset. I do not treat PPC as a standalone task. I approach it as a key driver of your overall Amazon success. I analyze how advertising impacts organic ranking, conversion rates, and total revenue, and I make decisions based on what will deliver the best financial outcome for your brand. I work closely with clients as a strategic partner, not just a service provider. My focus is on long-term growth, efficiency, and building systems that scale. I take full responsibility for performance and continuously look for ways to improve results and maximize return on investment. If you are looking for someone who understands both the technical and strategic side of Amazon PPC and can directly contribute to your bottom line, I bring the experience, accountability, and results-driven mindset to do exactly that.

My expertise goes beyond Amazon operations and PPC into one of the most complex areas of the platform which is advanced catalog management, with a strong specialization in variation issues. At Zulay Kitchen, I was the primary person responsible for handling and fixing complex variation structures, particularly for their top-performing milk frother listing. This included resolving broken parent-child relationships, unmerged variations, incorrect theme assignments, and backend inconsistencies that affected review aggregation, rankings, and overall listing performance. I worked on restoring proper variation structure to ensure that reviews were correctly combined, data was accurately reflected, and the listing maintained its authority and conversion strength. These are high-impact issues that directly affect revenue, and I took full ownership in resolving them efficiently and correctly. Beyond variations, I handled suppressed listings, inactive or blocked ASINs, detail page removals, and contribution conflicts. My approach is both systematic and strategic. I begin by diagnosing the issue داخل Seller Central and applying the most effective standard fixes. When needed, I escalate cases through Seller Support with clear documentation to avoid delays and miscommunication. For more advanced issues, I leverage flat files and backend troubleshooting to fix problems at the root level rather than applying temporary solutions. This ensures long-term catalog stability and prevents recurring errors. What truly sets me apart is my ability to solve problems that others cannot. When standard processes fail, I go deeper by using alternative resources such as industry forums, professional networks, and independent research to identify solutions that are not immediately obvious. This level of persistence and technical understanding allows me to resolve complex catalog issues that even experienced sellers and consultants struggle with. I understand that catalog issues are not just technical. They directly impact visibility, conversion, and revenue. That is why I approach every task with a strong sense of ownership, focusing not only on fixing the issue but also on protecting listing performance and long-term growth. If you are looking for someone who can confidently handle advanced variation issues and complex Amazon catalog challenges, I bring the experience, precision, and accountability needed to deliver real results.

As an Operations Manager in the Amazon arbitrage space, I take full ownership of account performance by ensuring inventory health, operational efficiency, and team alignment toward revenue and profitability goals. I manage the end-to-end inventory and supply chain process, including creating and executing bi-weekly purchase orders, overseeing weekly replenishments, and maintaining strong relationships with multiple suppliers. I ensure accuracy across all operational touchpoints by handling invoices, resolving purchase order and shipment discrepancies, and closely tracking inbound deliveries to prevent costly errors and stock disruptions. I am also responsible for logistics coordination, including creating Bills of Lading, scheduling shipments, and working directly with warehouses to maintain efficient inventory flow. My proactive approach helps prevent stockouts, overstocking, and stranded inventory, ensuring consistent sales performance. On the operational side, I monitor FBM orders daily to ensure compliance with Amazon’s account health metrics, minimizing cancellations and protecting account standing. I also support growth initiatives by analyzing PPC performance reports, approving listing and creative updates, and delivering structured reports that guide data-driven decisions. Beyond execution, I lead and support the team by resolving issues, answering operational questions, and conducting knowledge-sharing sessions to improve overall performance and efficiency. I focus on building systems and processes that scale, reduce errors, and increase productivity. My approach combines attention to detail, strategic thinking, and strong accountability, ensuring that operations run smoothly while directly contributing to the achievement of quarterly targets and long-term business growth.

As an experienced SEO and content strategist, I take a structured and performance-driven approach to content execution by working closely with both copywriters and graphic designers to ensure every asset is aligned with clear SEO objectives. I do not just integrate keywords into content. I build a cohesive strategy where keyword research, search intent, and conversion goals guide the entire creative process. By collaborating directly with copywriters, I ensure that content is not only engaging and on-brand but also optimized to rank, drive traffic, and convert. Every piece is crafted with a balance of readability, keyword placement, and competitive positioning in mind. On the visual side, I work with designers to ensure that images, A+ Content, and creative assets support the overall SEO and conversion strategy. This includes aligning visuals with high-impact keywords, improving user experience, and reinforcing key selling points that influence buying decisions. What sets me apart is my ability to bridge strategy and execution. I understand how content, design, and SEO work together within the Amazon ecosystem, and I ensure that every element contributes to visibility, ranking, and revenue growth. My focus is always on creating content that not only looks good but performs, turning traffic into measurable business results.

I bring a strong, results-driven approach to keyword strategy, built on years of hands-on experience managing SEO and Amazon listings across competitive markets. My expertise goes beyond basic keyword research. I focus on identifying high-impact keywords based on search intent, conversion potential, and competitive landscape. I strategically map keywords across listings and content to improve indexing, ranking, and overall discoverability while maintaining a natural and conversion-focused flow. I continuously analyze performance data including search term reports, ranking behavior, and competitor positioning to refine keyword strategy over time. This allows me to not only improve organic visibility but also support PPC efficiency, lower wasted spend, and increase overall return. What sets me apart is my ability to connect keywords to actual business outcomes. I do not chase traffic for the sake of volume. I prioritize keywords that drive relevant traffic, improve conversion rates, and contribute directly to revenue growth. With a strong foundation in data analysis, competitor research, and ongoing optimization, I ensure that every keyword strategy is intentional, scalable, and aligned with long-term performance.