Digital Marketing Specialist - Search Engine Marketing

As a Google Ads Account Manager, I am digital marketing expert which focuses on creating, managing, and optimizing Google Ads campaigns to help businesses generate leads, sales, or brand awareness. I work across various campaign types like Search, Display, YouTube, Shopping, and Performance Max.

Performance tracking is the process of measuring how well your digital marketing efforts (especially paid ads, SEO, email, etc.) are achieving business goals like traffic, leads, sales, or ROI. It’s critical for optimizing campaigns, justifying budgets, and scaling results.

Involves promoting websites and hotel booking engines such as TripAdvisor, Google Hotel and Trivago by increasing their visibility on search engines like Google and Bing, mainly through paid ads, commonly referred to as: PPC (Pay-Per-Click) Advertising Paid Search Advertising Google Ads (formerly Google AdWords)

As a Social Media Marketing Specialist (SocMed Specialist), I help create and execute strategies to promote a brand, engage audiences, and drive conversions across social platforms like Instagram, Facebook, LinkedIn, TikTok, X (Twitter)