Lead SEO & Generative Engine Optimization (GEO) Specialist

Lead SEO & Generative Engine Optimization (GEO) Specialist

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About the Role

We are looking for a forward-thinking SEO expert who understands that the search landscape has fundamentally shifted. Traditional keyword-stuffing is dead; the future belongs to AI-driven search, Generative Engine Optimization (GEO), and agentic workflows.

At Dryscale, we partner with local home service companies to dominate their service areas. You will spearhead our clients' search visibility, ensuring they rank not just in the traditional organic results, but as the trusted, extracted sources in Google AI Overviews and LLM-driven platforms. You will work closely with the founding team (Nicholas and Jaxen) to ensure our search strategies directly translate into booked jobs.

Core Responsibilities

* **Next-Gen AI SEO & GEO:** Adapt client strategies for the AI era. Optimize content structure, entities, and technical elements so our clients are the definitive answers recommended by Google's AI agents and other generative search models.
* **Local Search Dominance:** Execute elite Google Business Profile (GBP) optimization and manage high-authority local citations tailored specifically for the home service industry.
* **Strategic On-Page & Off-Page:** Conduct deep on-page SEO focused on topical authority and user intent, while building robust, high-quality backlink profiles.
* **Market & Pain Point Analysis:** Conduct deep market research to pinpoint the exact friction points and questions of our clients' customers, using this data to drive content and conversion strategies.
* **Site Architecture & Dev Guidance:** You won't be coding, but you will be the architect. Analyze current client sites and provide explicit, conversion-focused instructions to our dev team for site rebuilds and ongoing structural management.
* **Lead Capture Integration:** Ensure that the traffic you generate actually converts. Consult on and optimize lead capture systems to create a frictionless pipeline from search to sale.

Who You Are

* **The AI Adopter:** You aren't stuck in 2022. You understand how Retrieval-Augmented Generation (RAG) affects search, how agentic AI can take action for users, and how to format content for AI extraction.
* **The Local Expert:** You have proven experience ranking home service companies (e.g., HVAC, plumbing, landscaping) in highly competitive local markets.
* **The Clear Communicator:** You can translate complex SEO data into clear, actionable instructions for our dev team so they know exactly what to build, change, or add.
* **The Conversion Obsessive:** You know that search impressions mean nothing without a reliable lead capture system and a site built to convert.

HOW TO APPLY:

*(Please include a brief breakdown of how you would adapt a local home service website to rank in Google AI Overviews, along with your portfolio of local business successes/previous experience.)*