Copywriter Case Studies (B2B / Martech)

About Primelis
Primelis is an international Martech agency that combines human expertise with proprietary technology to maximize brand marketing performance.
We support international clients in growing their visibility and ROI through data-driven, measurable digital strategies.


Direct collaboration with the Marketing Manager, responsible for the overall strategy.



Context
We are looking for a Case Study Writer / Content Specialist to write and optimize client case studies for publication on our website and integration into our paid and organic campaigns.
You will play a key role in showcasing our client successes (Primelis Signal, Primelis Market, Primelis Organic, Primelis Full Funnel) through clear, structured, and results-oriented content.

Main Responsibilities
1. Writing new case studies


Write complete case studies based on information provided by consultants (briefs, data, client context).


Structure each case study around the pillars: Challenge – Solution – Results – Conclusion.


Turn raw data (performance, ROI, costs, KPIs) into a clear and compelling narrative.


Maintain a professional, fluent tone focused on business impact.



2. Optimization of existing case studies


Rewrite and enhance existing case studies to strengthen clarity, coherence, and impact.


Harmonize structure, tone, and information hierarchy across all case studies.


Adapt content for better web readability and SEO performance.



3. Adapt case studies into multiple distribution formats


Slider and PDF versions.


“Snack content” versions for LinkedIn posts.


Collaborate with the Creative Designer for layout and visual adaptation.



Profile Sought


Proven experience in B2B conversion copywriting / landing pages (ideally SaaS, Martech, or Performance Marketing).


Ability to optimize page structure for clarity and conversion.


Good understanding of paid media (Google Ads, LinkedIn Ads, Meta).


Excellent writing skills in English and French.


Comfortable working from marketing briefs, collaborating in teams, and using remote tools (Figma, Notion, Slack).



Expected Deliverables


4 optimized landing pages (1 per offer)


2 additional variations for Primelis Market and Full Funnel


Recommendations on structure and information hierarchy


2 to 5 landing pages for case studies in a second phase


Scalable: future variants depending on campaign performance



Collaboration


Close collaboration with the Marketing Manager, who manages paid campaigns and provides briefs and performance insights.


Weekly check-ins for validation, iteration, and continuous improvement.



Type of Collaboration


Freelance (long-term collaboration possible)


Start date: as soon as possible


Remote work possible, European time zone preferred