Web Design for Small Business Branding

NOTE: THIS JOB IS ACCEPTING APPLICATIONS UNTIL Wednesday, April 12th 2025

I'm creating multiple websites, each with its own identity, audience, and mood. While these sites are distinct, they all belong to the same owner (me), and I want them to feel like they come from the same creative universe.

I’m not looking for a single unified brand, but rather a foundational visual direction that gives each site its own unique style while maintaining subtle cohesion across all of them. I need a designer to help create a flexible visual system—sometimes called a "multi-brand system" or "visual ecosystem"—that includes:

Distinct colors, fonts, and logos for each site

Shared design principles, layout logic, or icon styles

The goal is to produce multiple independent brand kits that feel related in tone, quality, and professionalism. Collaboration and creativity are key.

Brand Guidelines

Each website represents a different brand with its own mood, audience, and purpose. The design direction should reflect this diversity—ranging from modern and minimalist to playful, bold, elegant, or editorial styles, depending on the brand.

While the brands are distinct, I’d like them to maintain a subtle visual connection. This could come from shared layout systems, typography rhythm, iconography style, or an overall polish and tone.

Deliverables may include:

Moodboards

Curated color palettes

Font pairings

Logo concepts

Shared creative principles

The aim is to create standalone brands that still feel like part of a cohesive, thoughtful visual direction.

Scope of Work

Define unique color palettes for each brand

Recommend font pairings (headings, body, accent)

Create or refine logos for each brand

Establish consistent styling principles across all sites

Develop moodboards or sample layouts

Maintain visual cohesion while preserving brand individuality

???? Deliverables

Shared Foundation + Tailored Variations

One core visual direction, including:

General tone

Layout rhythm

Minimalism vs. expressiveness

Individual brand kits for each site:

Distinct color schemes

Unique logos

Font variations

Moodboard or mini style guide

Optional but valuable:

Scalable design framework for future sites

Figma files or editable source assets

???? Technical Specifications

Designs must be adaptable and compatible across various digital platforms.
????? Deliverable File Formats

Please include:

Editable source files: Figma (.fig) preferred, or Sketch (.sketch), Adobe XD (.xd), Illustrator (.ai), Photoshop (.psd)

Developer-ready exports:

SVG for logos/icons

PNG for transparent assets

JPG/WEBP for images or illustrations

PDF brand/style guide

Organized and clearly labeled layers and folders

Font files or links to licensed fonts

???? Additional Information

Your deliverables will be used by UI/UX developers to build and update websites. To ensure a smooth developer handoff:

Provide clearly labeled components and layers

Include a visual guide with:

Font specs (sizes, weights, usage)

Color values (HEX, RGB)

Spacing, button styles, iconography

Logo usage guidelines

Include brief documentation or notes explaining design decisions (Figma comments are fine)

???? Consistency & Scalability

The system should ensure quality and cohesion, yet remain flexible for future growth

A unified file structure or shared design library is a bonus

???? Brand Style

Minimalist
?? Timeline

As soon as possible
???? Estimated Budget