Virtual Shopify Marketing and Communications Assistant

Established New York based baby gift brand seeking a versatile and highly organized Virtual Assistant to support our operations, sales, and marketing efforts. This full-time role (40 hours per week) involves e-commerce management (specifically a shopify store), email and wholesale marketing, communications, logistics, and team coordination. The ideal candidate will thrive in a fast-paced environment, have a passion for marketing, and be eager to contribute to all aspects of our growing brand.

Responsibilities:

E-Commerce Management:
-Oversee and optimize our presence on Upgrade to see actual info, including product listings, promotions, and analytics to maximize visibility and sales.
-Add products to sales lists, manage bundles, apply discounts, and hide sold-out items from collections.
-Resize collection images to maintain visual consistency and professionalism on the website.
-Collaborate with the Shopify developer to ensure seamless site functionality and implement updates as needed.

Marketing & Content Support:
-Assist the social media, email marketing, SEO, and paid media teams with scheduling, content updates, and reporting.
-Conduct outreach for User-Generated Content (UGC) and reviews weekly using platforms like JoinBrands and past influencer contacts.
-Engage in Facebook group outreach and community engagement to drive awareness and traffic.
-Create and update blog posts with Instagram videos and images, ensuring optimal page speed and SEO.


Email Marketing Assistance:
-Collaborate with the email marketing team to build, schedule, and monitor campaigns.
-Manage subscriber lists, track campaign performance, and assist with A/B testing and analytics.
-Coordinate promotional calendar updates to ensure email campaigns align with overall marketing strategies.

Wholesale Marketing Support:
-Contact retailers weekly to explore new sale opportunities and manage wholesale communications.
-Track retailer engagement and maintain organized records of wholesale activities.
-Assist in the creation and distribution of wholesale marketing materials.

Communications and Logistics Assistance:
-Support internal and external communications for campaigns and events.
-Coordinate logistics for product launches, sales promotions, and influencer/UGC initiatives.
-Assist in monitoring shipping, fulfillment, and operational tasks as needed.
-Manage promotional and production calendars to ensure that marketing, sales, and production timelines align with operational goals and deadlines.

General Operations Support:
-Collaborate across teams to assist with Estella’s overall operations, sales, and marketing strategies.
-Provide administrative support for campaigns, data tracking, and performance analysis.
-Offer support for ad hoc projects and initiatives as assigned.

Requirements:
-Proficiency in Shopify and experience with e-commerce management required.
-Strong organizational and multitasking skills with attention to detail required.
-Ability to analyze data and provide actionable insights. required.
-Excellent communication skills and a team-oriented mindset, required.

Preferred Qualifications:
-Experience coordinating with marketing and operations teams.
-Knowledge of digital advertising platforms like Meta and Google Ads.
-Understanding of wholesale marketing and retailer relationship management.
-Proficiency in tools like Microsoft Clarity, Google Analytics, and project management platforms.
-Familiarity with Klaviyo and experience with SEO best practices, and social media platforms.

What We Offer:
-A flexible, remote work environment.
-Opportunities to work across various aspects of e-commerce and marketing.
-A chance to contribute to a creative and dynamic brand.

Application Instructions:
To ensure applicants understand our needs and are a great fit, please include the following in your application:

-Confirmation of Availability:
Confirm that you are seeking a full-time position (40 hours per week) from Monday to Friday.
Specify your preferred working hours in Philippine Standard Time (PST) and how they align with New York business hours (Eastern Standard Time, EST).

-Compensation:
State your hourly salary history ie what you earned per hour in your last 5 jobs
Also, state your experience with each of the required and preferred qualifications - how many months of experience you have with each item if any and with what company you gained this experience.

Upgrade to see actual info Optimization Strategy:
1) In your cover letter, list the top 5 tasks you would prioritize to optimize our presence on Upgrade to see actual info, in order of importance, if you were hired.
2) Provide 5 examples of campaigns you would run on Upgrade to see actual info for our brand over the next calendar year.
Our website URL: Upgrade to see actual info

Note: Estella is based in New York, USA (EST, UTC-5), and this position is open to applicants in the Philippines (PST, UTC+8). Please consider the 13-hour time difference when specifying your preferred working hours.

We look forward to your application and to potentially welcoming you to our team!