Social Media Marketing Specialist

Location: Remote (USA-based)

About Us: We are a premier salon and aesthetics clinic based in Texas, USA. We are dedicated to providing exceptional beauty and aesthetics services to our clients. We pride ourselves on our innovative approach and personalized care. As we continue to grow, we are looking for a talented Social Media Marketing Specialist to join our team and enhance our online presence.

Job Description:
We are seeking an experienced Social Media Marketing Specialist to manage our social media platforms and Google presence. The ideal candidate will have a passion for the beauty and aesthetics clinic industry, a proven track record in social media marketing, and experience creating successful ad campaigns using Meta Ads Manager.

Responsibilities:
- Develop and execute social media strategies across various platforms (Facebook, Instagram, TikTok, etc.).
- Create, curate, and manage engaging content (posts, videos, stories, etc.) tailored to each platform.
- Monitor social media channels for engagement opportunities and respond to client inquiries and comments in a timely manner.
- Plan, create, and manage paid ad campaigns using Meta Ads Manager (Facebook and Instagram) to promote services, special offers, and events.
- Manage and optimize Google My Business profile and Google Ads campaigns to improve local search visibility and attract new clients.
- Analyze and report on social media and Google Ads performance metrics to optimize strategies and improve results.
- Stay updated with the latest trends, tools, and best practices in social media and digital marketing.

Requirements:
- Proven experience as a Social Media Marketing Specialist or similar role.
- Strong understanding of social media platforms, their respective audiences, and best practices.
- Experience in creating and managing ad campaigns using Meta Ads Manager.
- Proficiency in managing Google My Business and Google Ads campaigns.
- Excellent content creation skills, including copywriting, graphic design, and video editing.
- Proficiency in using social media management tools (e.g., Later.com, Canva, VN Editor, Capcut, etc.).
- Ability to work independently and manage multiple tasks in a fast-paced environment.
- Experience in the beauty and aesthetics clinic industry is a significant advantage.

Education and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).
- 2+ years of experience in social media marketing and digital advertising.
- Portfolio showcasing successful social media and ad campaigns.

Benefits:
- Competitive salary and performance-based bonuses.
- Flexible working hours and remote work opportunities.
- Professional development and training programs.
- Collaborative and supportive work environment.
- Opportunity to work with a passionate and talented team.

How to Apply:
Interested candidates are invited to submit their resume, a cover letter detailing their relevant experience, and a portfolio of previous social media work to ela@salonmathis.com. Please include "Your Next Social Media Marketing Specialist" in the subject line.