Social Media Manager

Job Summary:

We are seeking a dynamic and strategic Social Media Manager to oversee and enhance our social media presence across various platforms. This role is crucial in building brand awareness, engaging with our audience, and driving traffic and conversions through creative and compelling content. As the Social Media Manager, you will collaborate with marketing, design, and product teams to ensure our social media efforts align with overall business goals.

Primary Duties and Responsibilities:

Develop and execute comprehensive social media strategies to grow followers and increase engagement.
Create, curate, and manage high-quality, engaging content for platforms such as Instagram, Facebook, TikTok, Twitter, LinkedIn, and YouTube.
Must have experience working with Tik Tok Shop.
Monitor social media trends, tools, and platforms to identify new opportunities for growth and engagement.
Manage the content calendar and ensure consistent posting schedules across all channels.
Analyze social media performance metrics and generate reports to track KPIs and ROI.
Respond promptly to audience comments, messages, and inquiries to foster a positive online community.
Collaborate with the design team to create visually appealing graphics and multimedia content.
Plan and execute paid social media campaigns to drive traffic, conversions, and brand awareness.
Work with influencers and brand ambassadors to amplify our reach and credibility.
Ensure all social media activities align with brand voice, guidelines, and overall marketing objectives.


Qualifications:

Proven experience as a Social Media Manager or similar role.
Deep understanding of major social media platforms, their algorithms, and best practices.
Strong copywriting skills with the ability to craft engaging, on-brand content.
Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.
Experience analyzing performance metrics and generating actionable insights.
Creative mindset with a strong eye for design and multimedia trends.
Excellent organizational and time-management skills to manage multiple campaigns simultaneously.
Familiarity with SEO, social media advertising, and basic graphic design principles.


Preferred Qualifications:

Experience managing social media accounts for beauty, wellness, or lifestyle brands.
Knowledge of video content creation and editing tools (e.g., Adobe Premiere Pro, Canva).
Understanding of influencer marketing strategies.
Certification in digital marketing or social media management is a plus.


About Us:

Ennovation Brands is dedicated to creating innovative, high-quality products in the beauty and wellness industries. We are passionate about connecting with our audience and delivering exceptional value through our products and services.

Learn more about us here:
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If you’re a creative and results-driven social media expert looking to make a meaningful impact, we’d love to hear from you! Apply now and become a part of our growing team.