Social Media Manager

Job Title: Social Media Manager

Job Summary:
We are seeking an experienced and creative Social Media Manager with excellent content creation skills and a passion for staying up-to-date with the latest trends. This position is ideal for someone who has a background in the salon industry, as it requires knowledge of the industry's unique challenges and target audience. The successful candidate will be responsible for managing our social media platforms, including TikTok, Instagram, and Meta, and will work closely with the marketing team to develop engaging content that aligns with our brand goals.

Responsibilities:
- Create and curate compelling content for various social media platforms, ensuring consistent brand messaging and aesthetics.
- Stay up-to-date with current social media trends, tools, and best practices to continuously improve our digital presence.
- Develop and execute social media strategies to drive engagement, increase brand awareness, and attract potential customers.
- Monitor and analyze social media performance using analytical tools, such as Facebook Insights and Google Upgrade to see actual info, and adjust strategies accordingly.
- Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns.
- Manage and maintain a content calendar to ensure regular posting and timely delivery of social media campaigns.
- Interact and engage with followers by responding to comments, messages, and reviews in a timely and professional manner.
- Stay informed about industry trends, news, and changes in algorithms to ensure optimal social media performance.
- Implement advertising campaigns on social media platforms, with a focus on targeting and optimizing ad performance.
- Update and maintain our website, ensuring relevant and up-to-date content.
- Use Google Docs for collaborative content creation and editing.

Requirements:
- Proven work experience as a Social Media Manager or similar role.
- Strong understanding of social media platforms, including TikTok, Instagram, and Meta (formerly Facebook).
- Familiarity with advertising and marketing on social media platforms.
- Knowledge of the salon industry and its unique challenges and target audience is a plus.
- Proficient in utilizing Google Docs for content creation and collaboration.
- Excellent written and verbal communication skills.
- Creativity and ability to think outside the box for content creation.
- Strong analytical skills with the ability to interpret data and insights to optimize social media strategies.
- Up-to-date knowledge of current social media trends, tools, and best practices.
- Ability to work independently and manage multiple tasks with tight deadlines.

How to Apply:
To apply for the position of Social Media Manager, please send your resume, cover letter, and any relevant portfolio or samples of your work to [insert contact information]. In your cover letter, please highlight your experience in the salon industry and your familiarity with Google Docs, TikTok, Instagram, Meta, and website management.
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