SEO Specialist - Fashion Brand

Amsterdam Heritage is an international fashion lifestyle brand based in Miami (USA) and in Amsterdam (The Netherlands). We cater to both women and men and create multiple fashion categories such as leather belts & bags, beanies & scarves, leather shirts & jackets and men’s apparel. Amsterdam Heritage products are sold in boutiques and stores nationwide as well as through catalog companies and web shops, including our own web shop (www.amsterdamheritage.com).

We are looking for a part time SEO specialist who will be targeting our fashion brand in the higher segment in the United States. Below you find the key required skills:

Technical SEO:
Proficiency in optimizing website structure, coding, and server performance.
Knowledge of HTML, CSS, JavaScript, and understanding of web development.

On-Page SEO:
Expertise in keyword research, content optimization, and meta tags.
Understanding of user experience (UX) and how it impacts SEO.

Off-Page SEO:
Strategies for link building, social media integration, and influencer outreach.
Familiarity with PR and brand-building techniques.

Content Strategy:
Ability to develop and implement a content calendar.
Knowledge of content marketing and storytelling for high-end fashion brands.

Analytical Skills:
Proficiency in using SEO analytics tools to measure and improve performance.
Data-driven decision-making and reporting.

Local SEO:
Understanding of local search optimization if the brand has physical stores or local relevance.

E-commerce SEO:
Specific experience with optimizing product pages, category pages, and conversion rate optimization (CRO).
Knowledge of e-commerce platforms and their SEO capabilities.

Competitive Analysis:
Ability to analyze and benchmark against competitors.
Programs and Tools:

SEO Tools:
Google Analytics and Google Search Console.
SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, and Yoast SEO.

E-commerce Platforms:
Experience with platforms like Shopify, Magento, WooCommerce, or custom solutions.

Content Management Systems (CMS):
Proficiency with popular CMSs such as WordPress.

Web Analytics Tools:
Advanced use of Google Data Studio, Tableau, or other data visualization tools.

Project Management Tools:
Familiarity with tools like Asana, Trello, or Jira for managing SEO projects.

Social Media Tools:
Knowledge of social media management and monitoring tools.

Experience:

Years of Experience:
A minimum of 5-7 years of experience in SEO, with at least 3-5 years specifically in the fashion industry or e-commerce.
Proven track record of successful SEO campaigns for high-end fashion brands or luxury goods.

Industry Knowledge:
Deep understanding of the fashion industry, trends, and consumer behavior in the higher segment.

Project Management:
Experience managing SEO projects end-to-end, including strategy development, implementation, and performance analysis.

Additional Qualities:

Communication Skills:

Strong written and verbal communication skills to collaborate with marketing, content, and development teams.
Ability to present findings and strategies to stakeholders and executives.

Adaptability:
Ability to stay updated with the latest SEO trends, algorithm changes, and industry best practices.
Flexibility to adapt strategies based on new insights and technologies.

Creativity:
Innovative thinking to develop unique SEO strategies tailored to the high-end fashion market.

Summary:
As our SEO specialist you should possess a blend of technical, analytical, and creative skills, supported by extensive experience and proficiency in industry-standard tools and platforms. This ensures you can effectively drive organic traffic, improve search engine rankings, and enhance the overall online presence of our brand.

SPECIFICS:

• Our five core values are Happy, Pro Active, Involved, Growth Oriented and Successful and we are looking for a person that shares these values and fits within our team.
• We are looking for a long-term commitment.
• You will work in a young, dynamic, and growing team of around 10 full timers from different nationalities.
• This is can be a part time position
• You will work fully remote. Your workday will start in the late afternoon until midnight (Philippines time) so that there is an overlap with our European and US East Coast Offices.
• Your compensation will depend on your level of experience.
• If you think that you are the SEO Specialist we are looking for, then please send your resume and the reasons why you think that we should welcome you as our new team member.