SEO Manager

SEO Specialist - Google Ads
PurpleCow Digital Marketing • purplecow.digital


At PurpleCow Digital Marketing we provide quality & ethical digital marketing! We help Australian businesses with SEO & Google Ads to achieve ROI. It’s important for us to deliver first-class services and positive ROI to our clients.

We strive for:

Quality of work and timely attention
Cost-effective solutions to client requests and issues
Creative solutions to business bottlenecks using the website as a solving tool

We accomplish this through:

A full website development process that includes discovery, design and development
Ongoing monthly website maintenance to improve the website on a monthly basis
Ongoing SEO and Google Ads to improve marketing on a regular basis
Partnerships with other companies and resources to offer clients further online strategy

PurpleCow Digital Marketing is looking for a motivated Virtual Google Ads / SEO Specialist who is interested in joining the team for long-term growth.

This position is initially 20 hours/week. Monday – Friday. 4 hours per day. The successful applicant will be required to work between the hours of 7 am - and 7 pm standard Manila time. We offer flexibility around the actual hours of work. We anticipate this position to be a full time role in the near future for the right candidate.

Reports to: SEO Manager / Project Manager

Monthly tasks include:

SEO:
Optimise new website builds, blog posts, landing pages, images for keywords
Use Semrush to view recommendations and make tweaks to the site
Work with team to set up location-based or service-based landing pages and optimise for SEO
Submit and review monthly citation-building campaigns for monthly SEO clients
Setup and Optimise Google Business Profile for clients
Submit the sitemap in Google Search Console and review and fix other issues

Google Ads:
Setup new Google ad accounts, keyword research, choose keywords, write headlines, and descriptions, work with the team on optimising landing page(s)
Create new Google ad sets for events or client priorities, keyword research, choose keywords, write headlines, and descriptions, make recommendations for landing page(s)
Monthly review and optimisation of Google ad sets

SEO & Google Ads
Help project managers answer SEO-related & Google Ad questions from clients that come through the support desk.
Setup, customise and send SEO reports & Google Ad reports
Setup Google Analytics on client sites
Setup Google Tag, Conversion tracking, and Goals on client sites

Qualities we are looking for:

English fluency
At least 5+ years of experience with SEO & Google Ads
A free thinker, willing to look for answers
Confidence in strategy, execution and details
A team player who is happy working in a small team of 5-10 people
Strong communication skills
Responsive: Quick with email and chat communication

Preferred expert knowledge of:

Google Analytics
Google Business Profile
Google Tag Manager
Google Search Console
Google Ads
BrightLocal
SEMRush
WordPress
Rank Math & SEOPress SEO plugins
Brick and Elementor
Teamwork Project Management (or Clickup or similar)

Special requirements:

A computer that is two years old or less
Your own Internet connection and some kind of backup internet
Have a headset or microphone and video camera (for team meetings)