SEO & AI Search Optimization Specialist

# Job Title: SEO & AI Search Optimization Specialist

## Company: Atmospheric Thinking

## Position Type: SEO / Digital Marketing

## Department: SEO & Organic Growth

## Reports To: SEO Manager / Project Manager / Operations Lead

## Role Type: Internal Team Role

## Client-Facing: No phone or video calls required

## About the Role

Atmospheric Thinking is looking for an **SEO & AI Search Optimization Specialist** to support client and internal SEO projects across technical SEO, keyword research, backlink analysis, content optimization, analytics, reporting, and emerging AI search strategies.

This role is ideal for someone who understands both traditional SEO and the newer ways people are discovering businesses through AI-powered search tools, generative search engines, answer engines, and AI assistants. The ideal candidate should be comfortable using major SEO tools, analyzing website performance, identifying ranking opportunities, preparing deliverables, and keeping projects organized across a large caseload.

This is not a client-facing role involving phone calls or video meetings. However, the role will still support client deliverables, including SEO reports, dashboards, revision notes, draft emails, keyword research documents, audit summaries, backlink notes, implementation recommendations, and other project materials.

The team will also have **daily start-of-day calls** to review current tasks, priorities, blockers, deadlines, and expectations.

## Key Responsibilities

### SEO Strategy & Execution

* Perform keyword research and keyword analysis for client websites, service pages, blogs, local SEO pages, landing pages, and content strategies.
* Identify ranking opportunities based on search volume, keyword difficulty, user intent, competitor gaps, and business value.
* Create keyword maps and content recommendations for website pages, blogs, service pages, city pages, and industry pages.
* Support on-page SEO improvements, including title tags, meta descriptions, headings, internal linking, URL structure, image alt text, and content optimization.
* Review website content and provide recommendations to improve rankings, user experience, and organic visibility.
* Help develop SEO strategies that support lead generation, local visibility, brand awareness, and long-term organic growth.

### AI SEO, Generative Search & Answer Engine Optimization

* Stay informed on new methods used to rank and appear in AI-powered search experiences.
* Support optimization for generative search, AI overviews, answer engines, and AI assistant-style search results.
* Research how businesses can improve visibility across AI-driven discovery platforms.
* Help structure content so it is easier for search engines and AI systems to understand, summarize, and reference.
* Recommend content formats that support answer engine optimization, including FAQs, direct-answer sections, entity-based content, comparison content, service explanations, and structured data.
* Use ChatGPT, Claude, and other AI tools to support research, content outlines, optimization recommendations, reporting, and workflow efficiency.
* Review AI-assisted work carefully for accuracy, quality, and SEO value.

### Technical SEO

* Conduct technical SEO audits using tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, Bing Webmaster Tools, and other SEO platforms.
* Identify and document technical issues such as crawl errors, indexation problems, broken links, redirect issues, duplicate content, thin content, missing metadata, page speed concerns, sitemap issues, robots.txt problems, and canonicalization issues.
* Review website architecture, internal linking, crawlability, and indexability.
* Support schema markup recommendations and implementation planning.
* Help test and validate schema implementations using appropriate tools.
* Work with website developers or internal tea ---------- mbers to communicate technical SEO updates clearly.
* Monitor website health and flag issues that may impact rankings, traffic, or search visibility.

### Analytics, Tracking & Reporting

* Use Google Analytics, Google Search Console, Google Tag Manager, Bing Webmaster Tools, SEMrush, Ahrefs, and other reporting tools to monitor SEO performance.
* Help build, update, and maintain SEO report dashboards.
* Track keyword rankings, organic traffic, impressions, clicks, backlinks, conversions, indexing status, and other SEO KPIs.
* Use Google Sheets and Google Docs to organize research, audits, reports, notes, and client deliverables.
* Prepare written summaries explaining SEO performance, completed work, opportunities, and recommended next steps.
* Support draft emails, reporting notes, revision notes, dashboard updates, and internal project documentation.
* Ensure reports are accurate, organized, and ready for internal review before delivery.

### Backlink Analysis & Link Building

* Conduct backlink analysis using Ahrefs, SEMrush, and other backlink tools.
* Review competitor backlink profiles to identify link-building opportunities.
* Identify toxic, low-quality, or suspicious backlinks when needed.
* Support backlink-building campaigns through research, prospecting, outreach preparation, and relationship-building opportunities.
* Help create backlink notes, outreach lists, partnership opportunities, and link acquisition recommendations.
* Understand how customer relationships, partnerships, vendors, directories, associations, guest content, sponsorships, and local business connections can support backlink building.
* Track backlink progress and document new, lost, or high-value links.

### Tool Expertise

The ideal candidate should have experience with, or strong working knowledge of:

* SEMrush
* Ahrefs
* Screaming Frog
* Google Tag Manager
* Google Analytics
* Google Search Console
* Bing Webmaster Tools
* Google Sheets
* Google Docs
* ChatGPT
* Claude
* ClickUp or similar project management systems

The candidate should be comfortable learning new tools as SEO, AI search, analytics, and reporting workflows continue to evolve.

### Project Management & Organization

* Use ClickUp or similar project management systems to manage tasks, deadlines, priorities, updates, and deliverables.
* Handle a large caseload of SEO projects across multiple clients and internal initiatives.
* Keep tasks updated consistently with progress notes, blockers, completed work, and next steps.
* Attend daily start-of-day calls to review priorities, active work, deadlines, and current tasks.
* Communicate clearly when work is completed, delayed, blocked, or ready for review.
* Manage multiple projects at once without losing track of details, instructions, or deadlines.
* Follow internal SEO processes, documentation standards, naming conventions, and project workflows.
* Ask thoughtful questions when instructions are unclear and provide proactive updates when priorities shift.

## Client Deliverable Support

Although this role is not client-facing through phone or video calls, it will involve preparing and supporting client deliverables such as:

* SEO dashboards.
* Keyword research documents.
* Technical SEO audits.
* Backlink analysis summaries.
* Revision notes.
* Draft emails.
* Monthly SEO report notes.
* Website optimization recommendations.
* Schema recommendations.
* AI SEO and answer engine optimization recommendations.
* Competitor research summaries.
* Internal project updates.
* Content optimization notes.
* Implementation checklists.
* Screenshots, examples, and documentation when needed.

## Required Skills & Experience

* Experience working in SEO, digital marketing, organic search, or website optimization.
* Strong understanding of keyword research, search intent, competitor analysis, and on-page SEO.
* Experience using SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Google Analytics.
* Understanding of technical SEO, including crawlability, indexation, redirects, canonicals, sitemaps, robots.txt, metadata, internal linking, and site structure.
* Experience with backlink analysis and link-building research.
* Familiarity with schema markup and structured data recommendations.
* Ability to use Google Sheets and Google Docs for reporting, research, documentation, and organization.
* Comfortable using ChatGPT, Claude, and AI tools to support SEO workflows.
* Understanding of AI SEO, generative search, and answer engine optimization trends.
* Ability to manage multiple SEO projects and deadlines at once.
* Strong written communication skills.
* Strong attention to detail.
* Ability to provide consistent project updates without needing constant reminders.
* Comfortable working in ClickUp or another project management platform.
* Ability to follow instructions, document work clearly, and revise deliverables based on feedback.

## Preferred Skills

* Experience working for a marketing agency, SEO agency, web design agency, or digital growth team.
* Experience with local SEO for service-based businesses.
* Experience optimizing service pages, city pages, location pages, blogs, and landing pages.
* Experience with Looker Studio or SEO dashboard tools.
* Experience with WordPress, Elementor, Webflow, Shopify, Wix, or Squarespace.
* Basic HTML knowledge.
* Experience creating schema markup for local businesses, services, FAQs, articles, products, reviews, or organizations.
* Experience with conversion tracking and event setup through Google Tag Manager.
* Experience preparing SEO reports for internal or client review.
* Experience researching AI search visibility, entity SEO, topical authority, and answer engine optimization.

## Ideal Candidate

The ideal candidate is someone who understands SEO deeply enough to identify problems, explain opportunities, and complete detailed research without needing constant supervision. They should be highly organized, comfortable working across multiple client projects, and able to provide clear written updates on progress, blockers, and next steps.

This person should enjoy analyzing websites, finding ranking opportunities, reviewing competitors, building SEO reports, and staying current with changes in Google search, Bing search, AI-powered search, and generative answer engines.

They do not need to speak with clients on calls, but they should understand that their work directly supports client deliverables. Their reports, notes, audits, and recommendations should be clear, professional, and ready for internal review.

## Daily Expectations

* Attend daily start-of-day calls to review priorities and current tasks.
* Check ClickUp or the assigned project management system regularly.
* Update tasks with progress, blockers, completed work, and next steps.
* Work on keyword research, technical SEO audits, backlink analysis, dashboards, reports, content optimization, and SEO implementation notes.
* Use SEO tools and AI tools consistently to improve speed, quality, and workflow.
* Prepare client deliverables such as dashboards, draft emails, revision notes, audit notes, and project updates.
* Communicate clearly when something is completed, delayed, blocked, or needs review.

## Success in This Role Looks Like

* SEO tasks are completed accurately, clearly, and on time.
* ClickUp tasks are consistently updated.
* Internal tea ---------- mbers always know the status of assigned SEO projects.
* Keyword research, audits, reports, and recommendations are organized and useful.
* Technical SEO issues are identified and documented clearly.
* Backlink opportunities are researched and tracked properly.
* AI SEO and answer engine optimization methods are regularly considered in SEO recommendations.
* Client deliverables are polished, professional, and ready for review.
* The person can manage a large caseload without losing track of details.
* Daily communication is clear, reliable, and helpful.
* Work quality improves over time as the person learns Atmospheric Thinking’s systems and expectations.

## Work Style

This role is best for someone who is:

* Detail-oriented.
* Analytical.
* Organized.
* Curious about search changes and AI search.
* Comfortable with SEO tools and data.
* Strong at written communication.
* Comfortable with fast-moving projects.
* Able to manage multiple priorities.
* Reliable with updates and deadlines.
* Open to feedback.
* Comfortable using AI tools responsibly.
* Able to work independently after receiving direction.

## Summary

The **SEO & AI Search Optimization Specialist** at Atmospheric Thinking will support traditional SEO, technical SEO, backlink analysis, reporting, schema recommendations, AI search optimization, and client deliverable preparation. This role requires strong tool knowledge, attention to detail, project management skills, and the ability to manage a high-volume SEO workload with clear and consistent communication.