SEM rush competitor analysis and Google analytics reporting

Kamusta,

We are an agency with 29 years of experience and have 2 people on staff in the Philippines (1 for 15+ years). I have been to the Philippines twice and we are looking to expand our team.

SEO competitor analysis using SEMrush and Google Analytics reports.

SEO competitor analysis is thing like:

Competitive Keyword Research, such as total keywords and keyword gaps, compares the keywords the client has versus each competitor.
Striking-Distance-Keywords (the client's keywords but just the ones where they are already on the first, second, or third page but are not #1 yet.
Competitors' Top-Pages using SEM rush top page report.
COMMON Backlinks (Using AHREFS)
Content Categorisation by using Screaming Frog and making a sitemap and then listing what topic goes with each page or post
Page Speed Reports with GTmetrix and Google Page Speed Tools
SwipeFiles: List of headline of most link to and socially shared content
Top Competitor analysis looks at who ranks in the top 5 or 10 for a keyword and how many words the pages that rank have and various metrics of the running sites like domain authority, number of ranking keywords etc.

Google Analytics reports

Make a spreadsheet with various data from Google Analytics and SEMrush.

Please reply with notes on your experience with Google Analytics and SEMrush not just misc. SEO experience.

Salamat,