Personal Branding Ghostwriter for High Value Consulting Agency

About Rxponential:
Rxponential is dedicated to uplifting the natural healthcare profession by educating the public and empowering doctors to grow profitable businesses that provide freedom and peace of mind. Our team, including Dr. Philip Golinsky and Phoebe Casey, is committed to sharing their success secrets and inspiring others within the industry. Dr. Phil is a chiropractor with over 30 years of experience and has treated more than 250,000 patients. Phoebe Casey is an executive management consultant with experience scaling multi-billion dollar companies while raising children, aiming to inspire women in business, female entrepreneurs, and moms who seek success in all areas of life.

Job Overview:
We are seeking an experienced, creative personal branding Ghostwriter with prior experience managing multiple platforms for a famous executive, coach, or mastermind. You will be responsible for matching the tone, competence, experience, and professional credibility of our key thought leaders, Dr. Philip Golinsky and Phoebe Casey. Your primary focus will be to craft engaging and authentic content that reflects their personalities and professional expertise.

Key Responsibilities:

Content Creation:

- Write LinkedIn posts for Dr. Phil and Phoebe that accurately reflect their voice, professional experience, and thought leadership.
- Develop captions based on finalized short form and long form videos created by our editors for Instagram, ensuring each caption resonates with the audience and enhances engagement.
- Create Facebook posts with both Reel and picture content, maintaining a consistent tone and message across all posts.
- Write detailed YouTube descriptions with SEO-optimized meta tags and descriptions to improve visibility and engagement on the platform.

Brand Voice and Tone:

- Perfectly match the tone and professional credibility of Dr. Phil, who is on a mission to spread his success throughout the chiropractic profession, uplift chiropractors through positive motivation, and reach the hearts of everyone in the industry.
- Accurately represent Phoebe Casey, a seasoned executive management consultant and key executive influencer, aiming to inspire women in business, female entrepreneurs, and moms who want to succeed in all areas of life from business to health.
Collaboration:

Work closely with our dedicated media team to scale personal brands, ensuring all content aligns with the overall branding strategy.
- Collaborate with video editors to create compelling copy & writing content for our social media platforms, including Instagram, LinkedIn, YouTube, and Facebook.
- Assist in creating engaging writing content for our podcast, The Rxponential Podcast, to further expand our reach and influence.

Media Presence:

- Help maintain a strong and consistent presence across Instagram, LinkedIn, YouTube, and Facebook by posting creative reels and engaging content.
- Engage with the audience to build a loyal community of followers who are motivated by our message and mission.

Qualifications:

- Proven experience as a ghostwriter for executives or professional coaches, with a portfolio showcasing your work.
- Exceptional content copywriting skills, particularly for LinkedIn, Instagram, and Facebook, with the ability to create engaging and authentic posts.
- Ability to understand and replicate the tone of voice for different personas, specifically Dr. Phil and Phoebe Casey.
- Expertise in writing SEO-optimized YouTube descriptions to enhance video visibility and engagement.
- Strong understanding of social media platforms, content strategies, and audience engagement techniques.
- Excellent communication and collaboration skills to work effectively with the media team and thought leaders.
- NO CHATGPT captions will be accepted in this position; all content must be original and tailored to the specific voice and style of our thought leaders.

Also, take a look at these Content Samples to see some of our previous work:

Introduction to Rxponential:
https://drive.google.com/file/d/1l8sW1ZTmp5JViW7dvdM_HXEVknEMsjT4/view?usp=sharing

Instagram Post Sample:
https://www.instagram.com/drphilgol/

https://www.instagram.com/reel/C7FFyCPxMVT/

https://www.instagram.com/reel/C5XOu8FtIl3/

Linkedin Post Sample:
https://www.linkedin.com/feed/update/urn:li:activity:7186859184326389761/

https://www.linkedin.com/feed/update/urn:li:activity:7185804728239292416/

Youtube Long Form Example:

https://www.youtube.com/watch?v=dQ92GT6aE3E&t=14s

Youtube Shorts Example:

https://www.youtube.com/watch?v=QFskBrV9QXg


Facebook Post Example:

https://www.>facebook.com/share/p/MFW4J3NtCNrEwjSu/

Podcast Long Form Example:
https://drive.google.com/file/d/1bAwReUNNux8NfwXzemc60koKvX_Y3hev/view?usp=sharing

Dr. Phil’s Linktree:
https://linktr.ee/drphilgol

This is a Contract-to-Hire Opportunity. This position will begin with a 1-month contract, then pending Performance Review of your work, you will be signed on to join the Team on a Full-Time Basis with generous salary and opportunity to receive bonuses based on stellar performance.


To Apply, Do the Following:

1. Send examples of previous work that closely match our brand, specifically if you worked with a famous influencer, executive, doctor, or coach, citing specific examples of posts you created.
2. Provide your best LinkedIn content example you created and explain why it's the best.
3. Provide your best YouTube video title and description you've posted and explain why it's the best.
4. Provide a personal brand writing piece or writing sample that you created for a personal brand.
5. Explain why you are interested in this position and working with us.
6. Explain your flexibility in terms of hours per week.