Performance Marketing & Funnel Manager (Remote)

The Lucy Rose Clinic is one of Australia's leading telehealth functional medicine clinics.

We are looking for a highly analytical Performance Marketing & Funnel Manager to own marketing performance across our advertising, landing pages, booking funnels and CRM nurture systems.

This is NOT a content creation role or a social media management role. We already have agencies, designers, content creators and GHL specialists.

Your job is to ensure we consistently achieve our Discovery Call targets and identify performance issues before they impact results.

Responsibilities

• Monitor marketing performance and KPIs daily
• Build and maintain marketing dashboards
• Track Discovery Calls, CPL, Cost Per Discovery Call and funnel conversion rates
• Monitor landing page, booking page and nurture performance
• Identify bottlenecks and performance issues
• Manage and hold agencies accountable to KPIs
• Forecast Discovery Calls and revenue outcomes
• Provide weekly reports and recommendations to the CEO

About You

• Strong experience in Performance Marketing, Growth Marketing or Marketing Operations
• Strong understanding of Meta Ads, Google Ads and conversion funnels
• Excellent reporting and analytical skills and softwares
• Experience building dashboards and KPI reporting systems
• Highly accountable and results-focused

Application Question

Discovery Calls suddenly fall from 420 to 280 over two weeks. What metrics would you review first and what actions would you take within the first 48 hours?

To Apply

• CV
• Short video introduction
• Examples of dashboards or reports you have built and software you are comfortable using (we use GHL and WordPress as our core systems)