Paid Media Manager (PPC)

Job Description

Paid Media Manager (PPC)

About Intellezy
Intellezy helps organizations upskill their teams with a training video library, custom eLearning, and AI adoption services. We’re a lean, high-output team where great work gets noticed and every role has direct impact on growth.

The Role
We’re looking for a Paid Media Manager who can own our PPC program end-to-end, from strategy and budget management to campaign execution, testing, and reporting. Google Ads is our primary channel, with Meta and LinkedIn playing supporting roles as we scale lead generation.
This is a high-ownership role. You’ll manage paid media as a direct driver of qualified pipeline, with the autonomy to build, test, and optimize campaigns across channels. As the program grows and performance goals are met, there is clear opportunity for performance-based bonuses tied to lead volume and closed revenue.

What You’ll Do
• Strategy & Budget Management
? Own the paid media roadmap across Google Ads (Search, Display, Performance Max), Meta (Facebook/Instagram), LinkedIn, and additional channels as needed.
? Manage and allocate budget across channels to maximize qualified lead volume and pipeline contribution.
? Set and track spend pacing, CPA targets, and ROAS benchmarks; report regularly to the Marketing Manager.
? Identify new channel and audience opportunities to expand reach among L&D buyers, HR leaders, and training decision-makers.
• Campaign Execution & Optimization
? Build and manage campaigns from the ground up: keyword research, audience targeting, ad copy, bidding strategy, landing page alignment, and conversion tracking.
? Run structured A/B tests on ad creative, copy, audiences, bidding strategies, and landing pages to continuously improve performance.
? Optimize campaigns based on performance data: adjust bids, pause underperformers, scale winners, and refine targeting regularly.
? Ensure accurate conversion tracking across all channels via Google Tag Manager, HubSpot, and platform-native tools.
• Google Ads (Primary Channel)
? Manage Search campaigns with strong keyword strategy: match types, negative keyword hygiene, intent-based ad groups, and Quality Score optimization.
? Build and test ad copy, extensions, and landing page messaging for different audience segments and offers.
? Leverage Performance Max, Display, and remarketing campaigns to support full-funnel coverage.
• Meta & LinkedIn Ads
? Run LinkedIn campaigns targeting L&D, HR, and training buyer personas using job title, industry, company size, and skills-based targeting.
? Execute Meta campaigns for awareness, retargeting, and lead generation; build and test custom and lookalike audiences.
? Develop ad creative briefs and work with design/content to produce high-performing assets.
• Reporting & Analytics
? Deliver regular performance reports covering spend, impressions, clicks, CTR, conversion rate, CPL, and pipeline influence.
? Maintain clean attribution and UTM hygiene across all campaigns; monitor performance in GA4, HubSpot, and platform dashboards.
? Translate performance data into clear recommendations and present findings to the Marketing Manager.

What You’ve Done (Qualifications)
• 3–6 years of hands-on paid media experience with a documented track record of generating B2B leads via Google Ads. Be prepared to walk through real campaign performance data, not just describe past roles.
• Deep Google Ads expertise: Search, Display, Performance Max, remarketing, and conversion tracking. Google Ads certification a plus.
• Solid experience with LinkedIn Campaign Manager for B2B demand generation; experience with Meta Ads Manager for lead gen and retargeting. Examples of audience strategies and results welcome.
• Comfortable managing budgets, setting performance targets, and reporting ROI to stakeholders.
• Proficient in Google Analytics 4, Google Tag Manager, and HubSpot (or comparable CRM/marketing automation platform).
• Strong analytical mindset: you can read data, identify what’s working, and act on it quickly.
• Experience writing clear, conversion-focused ad copy; able to brief designers and collaborate on creative assets.
• Bonus: Experience in B2B, eLearning, HR tech, or professional services; familiarity with the L&D buyer landscape.

How We’ll Measure Success (KPIs)
• Qualified lead volume from paid channels and cost-per-lead (CPL) against targets.
• Pipeline contribution: paid-attributed opportunities and influenced revenue.
• Channel efficiency: ROAS, conversion rate improvements, and budget utilization across Google, Meta, and LinkedIn.
• Testing velocity: number of structured A/B tests run per quarter and learnings implemented.

Compensation & Growth
Base compensation is competitive and commensurate with experience. This role includes a performance-based bonus structure tied to lead generation volume and closed revenue from paid channels: as the program delivers, you share in the results.

Tools You’ve Used
Google Ads, Google Analytics 4, Google Tag Manager, LinkedIn Campaign Manager, Meta Ads Manager, HubSpot, Microsoft Excel/Google Sheets for reporting, and creative tools for ad asset collaboration.

Work Style
• Entrepreneurial and results-driven: you treat the budget like it’s your own and are motivated by what the numbers say.
• Detail-oriented with strong organizational habits; you never let a campaign run without checking performance.
• Clear communicator who can translate paid media performance into business context for non-specialists.
• Collaborative partner to Marketing, Sales, and Creative; you build campaigns that connect to the full buyer journey.

Why Intellezy
• Mission-driven team improving how people learn at work.
• High-ownership role with direct visibility into pipeline and revenue impact.
• Performance bonus potential tied to real business outcomes.
• Supportive culture, competitive compensation, and flexible remote work.

Location: Remote
Team: Marketing
Reports to: Marketing Manager

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