Paid Ads Specialist

We are looking for a Paid Ads Specialist to join our Marketing team that specializes in printed media solutions. The ideal candidate will be a results-driven marketer with deep expertise in Facebook Ads, Google Ads, and other PPC channels, and a passion for data analysis, optimization, and performance marketing.

This is a part-time role that requires working during US time zones or with significant overlap to ensure real-time collaboration with the team.

1. Paid Ad Campaign Management:
- Plan, create, and execute paid ad campaigns primarily on Facebook Ads, Google Ads, and LinkedIn Ads.
- Conduct audience research and segmentation to optimize targeting and improve ad performance.
- Continuously analyze key metrics (CPC, CTR, ROAS, CPA, etc.) and make data-driven optimizations.
- Develop A/B testing strategies to refine ad copy, creatives, and targeting.
- Set up tracking and conversion pixels to accurately measure campaign success.

2. Ad Content Development & Strategy:
- Craft engaging ad copy and creatives in collaboration with the design team.
- Design compelling landing pages and funnels that drive conversions using tools like GoHighLevel (GHL).
- Align paid ad strategies with broader marketing goals, including email sequences and automation.

3. Performance Reporting & Optimization:
- Monitor daily, weekly, and monthly ad performance and provide actionable insights.
- Prepare reports on campaign effectiveness, budget utilization, and ROI tracking.
- Recommend and implement budget reallocation strategies for better performance.

4. Collaboration & Coordination:
- Work closely with the marketing team to align ad strategies with overall business objectives.
- Participate in teaUpgrade to see actual infoetings and strategy sessions to discuss campaign progress.
- Utilize project management tools like Asana, Trello, or Upgrade to see actual info for tracking and reporting.

5. Campaign Creation

Qualifications:
- Proven hands-on experience in Facebook Ads, Google Ads, and other PPC platforms.
- Strong data analysis skills with a sharp eye for trends and optimization opportunities.
- A solid understanding of digital marketing funnels, lead generation, and conversion tracking.
- Experience in print marketing or B2B industries is a major plus.
- Familiarity with tools like GoHighLevel, Google Analytics, or other CRM/ad platforms is a bonus.
- Ability to work independently and collaborate remotely with a cross-functional team.

If you believe you're a strong fit for this position, please respond with the following:

1. A link to your resume in PDF format.

Your resume should include your contact details, a recent professional photo, and a summary of your work experience,
emphasizing tasks relevant to this role.

2. A screenshot of your PC specifications and internet speed,

3. Your Skype handle or Upgrade to see actual info number for easy communication.

To ensure you've read this message carefully, please include the word "PPCExpert" in the subject line of your email.

We look forward to reviewing your application!