PR-Based Link Builder

Job Overview:
Claimsline group, a leading claims management company based in the UK, is seeking a PR-Based ink Building Specialist to drive the organic growth and visibility of our brands through strategic media outreach and link acquisition. This role involves securing high-quality, organic backlinks from authoritative media outlets, collaborating with internal teams, and maintaining a consistent and authentic brand voice across all public interactions. The ideal candidate is experienced in PR strategies, adept at crafting compelling pitches, and capable of building and nurturing strong relationships with media professionals.

Key Responsibilities:

Link Acquisition:
* Secure organic quality links and citations from highly trusted media outlets, including news sites, magazines, and company blogs.
* Monitor expert sourcing platforms such as HARO, Featured.com, and Qwoted.com daily, crafting tailored responses to relevant media requests.
* Ensure the accuracy, uniqueness, and relevance of responses through diligent fact-checking and support from credible studies.

Media Outreach:
* Collaborate with internal teams to gather information and develop compelling pitches that align with the company's brand messaging guidelines.
* Create and refine the company’s persona through a ‘pitchbook’ to ensure consistent and authentic representation across all media interactions.
* Build and maintain strong relationships with journalists, bloggers, and media contacts to foster ongoing opportunities for coverage.

Campaign Management & Tracking:
* Stay current with industry trends and media landscapes to identify new opportunities for brand visibility.
* Report on success metrics, including pitch count, link placements, types, and Domain Ratings (DRs).
* Develop and manage a comprehensive PR Tracker to monitor the progress and success of campaigns.
* Set up and monitor KPIs related to PR activities, ensuring alignment with campaign goals and timelines.
* Prepare monthly reports on the progress and impact of PR campaigns, adjusting strategies as necessary to improve outcomes.

Qualifications:
* Proven experience in Digital PR, link building, or related fields.
* Familiarity with PR platforms such as HARO, Featured.com, and Qwoted.com is a must-have.
* Understanding of SEO and how digital PR strategies contribute to organic growth.
* Excellent written and verbal communication skills.
* Ability to develop and maintain strong relationships with media professionals.
* Analytical mindset with the ability to track, report, and optimize campaign performance.
* Detail-oriented with a commitment to accuracy and consistency.

Tools & Platforms:
* Must-Have: Access and proficiency in platforms such as Qwoted, Featured, Connectively(HARO) and SourceBottle.
* Nice-to-Have: Previous experience using Asana, Slack, G Suite or anything similar

Company Profile:
This role will focus on brands within the claims management, car finance claims, flight delay compensation, and breakdown service sectors. Each brand has specific personas, digital assets, and link-building goals, requiring tailored PR strategies to maximize impact and visibility.

Working Conditions
* Full-time employment opportunity.
* Location: Remote
* Salary: TBD
* Hours: UK working hours, 9am-5pm Monday to Friday. With the opportunity for flextime for accountable team members.
* Benefits: Professional development opportunities, remote working, 25 days holiday a year, bonuses for hitting medium and long-term targets.
* No time tracking softwares/screenshots. Work is project managed in Asana/slack.


Application Tips:
1. A guarantee to manually review your application, CV and skills for Apply Points (AP) of 20 or more.
2. A custom-tailored cover letter helps such as highlighting why you are fit for the role.
3. On average, how many pitches can you do in a day?
4. What is your average success rate?
5. Your expected salary & live links portolio.