PR Account Executive / Media Relations Manager

Key Responsibilities:

[Media & Influencer Relations Management]
• Build and nurture relationships with journalists, bloggers, and influencers in the US, AU and other international markets to secure brand mentions, press features, content placement, product placements and media coverage that improve search visibility and online reputation.
• Proactively reach out and collaborate with article writers, guest bloggers, and media outlets (specifically US and AU based) to feature the brand in relevant articles, guest posts, and industry-specific content to drive brand awareness, product visibility and backlink acquisition.
• Oversee and Optimize Media & Influencer process
• Management Digital PR team

[Research & Strategy]
• Design and implement digital PR strategies that focus on boosting online visibility, securing high-quality backlinks, and increasing media coverage across key platforms.
• Stay on top of the latest trends in digital PR, SEO best practices, and industry news to ensure our strategies continue to improve search visibility and online presence.
•Perform competitor analysis to understand our competitors PR strategy

[Stakeholder Management]
• Serve as the primary point of contact for all Digital PR Related Inquiries
• Work closely with CEO, marketing teams, and merchandising team to integrate influencer collaborations with broader content strategies, ensuring SEO goals like backlinks and organic traffic are prioritized.
• Prepare and present media coverage reports and analytics