PPC and Website Optimization Specialist

Key Responsibilities:
• PPC Campaign Management: Manage and optimize Amazon PPC and Google Ads campaigns to achieve a healthy ROI. Conduct keyword research using Helium 10 and other tools to refine targeting and maximize conversions.
• SEO Optimization: Develop and implement on-page and off-page SEO strategies to increase organic traffic and improve website rankings.
• Data Analysis: Monitor and analyze campaign performance metrics, providing actionable insights to refine strategies.
• Campaign Strategies: Present detailed plans for PPC and SEO campaigns, including expected outcomes and measurable KPIs, for approval before implementation.
• Website Management: Optimize website structure, speed, and usability to enhance the customer experience and improve conversion rates.
• Analytics Reporting: Prepare and present regular performance reports highlighting ROI, cost-per-click, and SEO rankings.

Skills Required:
• Expertise in Helium 10, Google Ads, and Amazon PPC management.
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, or Moz) and Google Analytics.
• Strong analytical skills for interpreting campaign data and developing strategies.
• Familiarity with website optimization techniques and e-commerce platforms.
• Strategic thinking to outmaneuver competitors and achieve business goals.