Outbound Business Development Representative

This role is focused on generating qualified pipeline through outbound prospecting, account research, lead development, and demo coordination within the automotive industry. The ideal candidate is highly organized, proactive, comfortable working independently, and confident engaging automotive executives and decision-makers through both phone and email outreach.

Candidates must be fully fluent in English with exceptional verbal and written communication skills, including a neutral U.S. English dialect with minimal accent. Availability during U.S. business hours is required to ensure strong prospect engagement and collaboration with the team.

The BDR will play a key role in expanding our pipeline by identifying qualified opportunities, supporting account buildout initiatives, sourcing new leads, and helping ensure scheduled demos are attended by engaged prospects aligned with our ideal customer profile (ICP).

This role operates with a high degree of autonomy while maintaining close alignment with leadership and sales strategy.

Key Responsibilities

? Prospect and engage automotive dealership decision-makers through outbound phone

calls and email campaigns

? Identify and qualify prospective customers within our target ICP

? Conduct account and lead research using LinkedIn, Google, dealership websites, and

lead databases

? Build and maintain accurate lead and account records within Salesforce CRM

? Schedule qualified demo meetings for the VP of Business Development

? Drive strong demo attendance and prospect engagement

? Support pipeline growth through consistent outbound activity and lead generation

? Assist with account buildout and territory development initiatives

? Maintain organized follow-up and communication workflows

? Collaborate with sales leadership to refine outreach strategies and targeting



Qualifications & Experience

? Minimum 5 years of experience in SaaS business development or sales development

? Strong preference for experience in eCommerce-related software or platforms

? Automotive aftersales or dealership industry experience is a strong plus, but not required

? Proven experience with:

? Cold calling

? Cold email outreach

? Lead qualification

? Account research

? Pipeline development

? Comfortable operating in fast-paced environments with ambiguity and evolving priorities

? Experience working independently while maintaining accountability to goals and KPIs

Required Skills

? Excellent written and verbal English communication skills

? Neutral U.S. English speaking dialect with strong phone presence

? Comfortable discussing eCommerce concepts and the benefits of selling online

? Proficient with:

? Microsoft Office Suite (Word, Excel, PowerPoint)

? Google Workspace (Docs, Sheets, Slides)

? Basic proficiency with Salesforce CRM, including:

? Accounts

? Leads

? Opportunities

? Strong internet research and prospecting skills using:

? LinkedIn

? Google

? Dealer websites

? Lead databases and online resources

? Strong organizational skills and attention to detail

? Self-motivated with the ability to manage priorities independently



Success Metrics

Success in this role will primarily be measured by:

? Qualified demos scheduled

? Demo attendance rates

? Pipeline contribution

? Quality of opportunities generated

? Consistency of outbound activity and prospect engagement