Newsletter & Social Media Manager

Manage the monthly email newsletters for multiple companies along with social media accounts. Gather the correct content from our blog provider, for each company. Compile the newsletter and organize content so it looks and reads well to the audience. Schedule the email newsletter to land weekly. Update the content so that each newsletter has fresh content. Update the content as necessary throughout the month to make every email that lands to have some or all fresh content. Schedule the newsletters and monitor analytics records to compile performance reports so that improvements to open rates and click performance can be achieved.

Desired Results:
1. Increase Subscribers & readership based on total opens (1000):
• Promise: 3% growth rate - 30 new subscribers per month
• Reach for: 5% growth rate – 50 new subscribers per month
2. Track and Improve Open and Click Rates as follows:
• Promise: 45% open rate (currently 38.7%)
• Reach for: 60% open rate
3. Track and Improve Click Rates as follows:
• Promise: 3.2% click rate - peer average (currently 1.3%)
• Reach For 4% click rate
4. Track and Increase Number of People Going to our website
• Promise: unique website clicks to 29 per email campaign (currently 19)
• Reach for: unique website clicks to 38 per email campaign
5. Minimize unsubscribes to following targets:
• Promise: 5 per email campaign (currently 8.3 YTD average)
• Reach for: 3 per email campaign
6. Help Increase investor leads to schedule introduction appointments
• Promise: 5 per week
• Reach for: 8 per week

Guidelines:
1. Use existing template in Mailchimp online portal to create the newsletter.
2. Build the newsletter around blog post articles provided by the marketing team
3. Copy same blog articles on our BiggerPockets.com account
4. Post and use content currently available on existing social media sites and websites.
• LinkedIn
• YouTube
• Website Blog
• Twitter
5. Create content from online industry sources, news and LinkedIn Industry Groups
6. Create new content (photos, graphs, video, articles, etc.) from all sources mentioned above and other sources relevant to our industry that will help achieve our desired results.
7. Create new ideas for content using ChatGPT

Resources:
1. Use template on Mailchimp online portal to create newsletter
2. Use Checklist of Action Items
3. Excel or Google Sheets to create campaign reports as necessary
4. Word or Google docs as necessary
5. Access to Filmora Video editor to create/edit videos
6. One-on-One training via zoom or google meets
7. Watch and review training videos
8. PDF and Email instructions provided as necessary


Accountability:
Report to Omar Ruiz or Marcello Dominguez by providing monthly campaign reports. Periodic performance reviews will be conducted on quarterly basis initially, until capability to perform job is confirmed.
If worker is unable to reach 3 promises from the list of desired results or improves toward desired results by end of 1st quarter, then possible termination action will occur.

Consequences:
• The reward for achieving a majority of “promises”/desired results for 2 quarters will result in continuity of work.
• The reward for achieving all “promises”/desired results for 4 consecutive quarters will result in continuity of work and a 10% salary increase.
• For consistent Achievement of “promises”/desired results the company will provide funding for further education, such as courses, certifications, or workshops that will benefit towards achieving goals.
• The reward for achieving a majority of “reach for” results on a quarterly basis, will receive a 15% bonus of monthly salary.
• The reward for achieving a majority of “reach for” results during multiple quarters over a 12 month period, will receive a 15% pay rate increase.
• If worker is unable to reach 3 promises from the list of desired results or does not improve toward desired results by end of 1st quarter, then possible termination action will occur.