Marketing Analyst

About Us:
With over 100 years of combined industry experience, the Community Minerals team specializes in the purchase of mineral or royalty rights all over the US. We have earned a stellar reputation with hundreds of satisfied customers and an “A” Rating with the Better Business Bureau. With our proven track record, we continue to serve mineral owners in several states with transparency, accountability, and a personalized experience to meet individual needs.


Job Summary:
The Marketing Performance Analyst’s core objective is to empower the Marketing team with actionable insights to drive data-driven marketing strategies and optimize campaign performance. This role requires advanced skills in querying databases (MySQL/AWS) and generating detailed analytics reports that align marketing efforts with strategic objectives, ultimately enhancing marketing performance and ROI.

Job Description:
-Develop comprehensive reports from multiple data sources (MySQL, AWS, CRM systems), providing actionable insights to track and optimize marketing campaign performance.
-Generate, update, and maintain daily, weekly, and monthly KPI reports for the marketing team, assessing performance across channels, identifying trends, and making data-driven recommendations to enhance marketing strategies.
-Create and manage reports for 3 teams within the marketing department, tailoring insights and metrics to support their specific goals and objectives.
-Coordinate with Lead Management Specialists to ensure raw data sources are maintained and up-to-date, ensuring data accuracy and consistency across all marketing datasets.
-Work closely with leadership to provide strategic data insights, helping to align marketing campaigns with overall business goals and objectives.
-Implement, maintain, and refine data processes for collection, cleansing, maintenance, analysis, and validation across marketing datasets.
-Use MySQL and AWS to create, execute, and optimize queries for efficient data retrieval, supporting rapid decision-making and automated reporting where possible.
-Collaborate with marketing and leadership teams to understand key metrics, providing data analysis that drives strategic adjustments, campaign refinements, and business insights.
-Develop and implement forecasting models to predict marketing responses and conversion metrics, supporting marketing budget and resource allocation.
-Develop and maintain process documentation for all reporting and analysis tasks, ensuring consistency, accuracy, and alignment across teams.
-Provide ongoing recommendations based on data analysis to continuously optimize campaign performance, customer segmentation, and conversion strategies.

Qualifications:

Education: Bachelor’s Degree in Statistics, Data Science, Marketing Analytics, Computer Science, or a related field.

Experience: 3-5 years of performance analysis, specifically in a marketing team setting. Experience with MySQL and/or AWS data environments required.

Technical Skills:

-Advanced proficiency in SQL for data manipulation and querying, with a strong preference for experience in MySQL or AWS.
-Intermediate to advanced skills in Excel and/or Google Sheets for data visualization and modeling.
-Strong familiarity with CRM platforms; knowledge of marketing automation tools is a plus.
-Analytical Skills: High-level analytical skills to identify trends, understand root causes, and make data-backed recommendations.


Additional Skills:

-Strong quantitative skills with the ability to apply statistical methods to marketing performance data.
-Ability to work independently and cross-functionally, handling multiple projects in a dynamic, deadline-driven environment.
-Excellent communication skills to present data insights effectively across various organizational levels.
-Must be willing to work during US business hours


What's in it for You:
- Competitive Compensation: Earn $5 per hour, commensurate with your skills and experience.
- Work Your Way: Embrace the convenience of remote work from your chosen workspace.
- Health and Happiness: Comprehensive Health, Dental, and Life Insurance for you and your loved ones.
- Wellness Perks: We care about your work-life balance and offer health and wellness benefits.
- Success Incentives: Enjoy company bonuses and performance-driven rewards.
- Soar with Us: Opportunities for career growth and promotions await you.
- Positive Vibes Only: Experience a supportive and uplifting work culture.
- Annual Bonus: We value your dedication throughout the year, rewarding you with annual performance bonus shared at the end of the year.
- Performance Raise: Your hard work doesn't go unnoticed. Be ready to seize opportunities for salary increase based on your outstanding performance.

System Requirements:
To ensure optimal performance and functionality while using different web and application tools, please make sure that your system meets the following requirements:

Operating System:
- Windows: Windows 8.1 (64-bit) or higher
- macOS: macOS 10.13 (High Sierra) or higher

Processor:
- Intel: Skylake-class 6th Gen i3, i5, or i7 processor or higher
- AMD: Excavator-class (2015) processor or higher

Memory (RAM):
- A minimum of 8 GB of RAM is required.