Looking for multiple roles in a start up crystal/metaphysical shop (online, social media, and storefront)

Company Overview:
We are a growing crystal and metaphysical shop focused on bringing high-quality, handpicked crystals and products to our community. We are looking for a versatile and dynamic Digital Marketing & E-commerce Specialist to join our team. This position is ideal for someone who thrives in a creative, fast-paced environment and has expertise in web design, social media management, graphic design, Google Ads, email marketing, and overall online store operations.

Position Roles & Responsibilities:

Website Design & Management:
Design and maintain the company website (Shopify, WordPress, or other platforms) to ensure an intuitive, visually appealing, and functional user experience.
Collaborate with the team to create engaging landing pages, product pages, and online store layouts to optimize conversion rates.
Ensure the website is mobile-friendly and up-to-date with the latest features and security updates.

Graphic Design:
Create visually engaging marketing materials for social media, online ads, and email campaigns, ensuring alignment with the brand's aesthetics and message.
Design promotional graphics for special events, sales, and new product launches.
Produce packaging designs, product labels, and any other print or digital collateral as needed.

Social Media Management:
Develop and execute a content calendar for Instagram, Facebook, and other relevant social media platforms.
Create and curate engaging content (photos, videos, captions) to promote products, events, and brand values.
Monitor social media interactions and engage with followers to build a loyal community.
Use analytics tools to track social media performance, adjust strategies, and ensure KPIs are met (growth, engagement, conversions).

Google Ads & Paid Advertising:
Plan, create, and optimize Google Ads campaigns to increase website traffic and sales.
Track performance metrics (CPC, CTR, ROAS) and adjust campaigns based on data insights to improve results.
Develop retargeting campaigns to attract potential customers who have visited the website but haven’t made a purchase.


Email Marketing (Mailchimp or similar platforms):
Develop and execute email marketing campaigns (newsletters, product launches, promotions) to drive sales and customer engagement.
Segment email lists for targeted campaigns and personalize content to maximize conversion rates.
Monitor and analyze email campaign performance to continually optimize open rates, click-through rates, and overall ROI.

Virtual Assistant & Operations Support:
Provide administrative support in managing online store operations, including order fulfillment, inventory management, and customer service.
Research new suppliers, trends, and potential crystal wholesalers to expand product offerings.
Assist in coordinating events, product launches, and promotions as needed.

Required Skills & Experience (Hiring multiple specialists to work as a team):

Website Design: Proficiency in website platforms (e.g., Shopify, WordPress, Squarespace) and basic knowledge of HTML/CSS.
Graphic Design: Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools.
Social Media Management: Experience managing social media platforms (Instagram, Facebook, TikTok) for businesses, with a proven ability to grow and engage a community.
Paid Advertising: Expertise in running Google Ads campaigns, including keyword research, bid strategies, and campaign optimization.

Email Marketing: Experience using email marketing platforms like Mailchimp to create and analyze campaigns.
Organizational Skills: Strong attention to detail, excellent time management skills, and the ability to work on multiple projects simultaneously.
Communication: Exceptional written and verbal communication skills.
Remote Work Proficiency: Ability to work independently, take initiative, and collaborate effectively in a remote work environment.

Preferred Qualifications:
Experience in the fashion, crystal or metaphysical industry (or a strong interest in these areas).
Knowledge of SEO and content marketing strategies.
Experience with analytics tools (Google Analytics, Instagram Insights, etc.) for reporting and decision-making.

What We Offer:
Flexible work schedule with the option for more hours.
Creative, supportive, and growth-oriented team environment.
Discounts on products and exclusive access to events.

How to Apply:
If you are passionate about crystals, design, and digital marketing, and have the skills to help grow our online presence, we’d love to hear from you! Please put 'CRYSTALS' as your subject header after reading this and submit your application by answering the questions below.

1. How many hours weekly and ideal pay do you have in mind?
2. Can you describe your experience managing social media accounts for a business? Which platforms do you have the most experience with?
3. How do you approach creating content for social media? Do you have a process for curating or planning posts?
4. Have you run paid ads on platforms like Facebook, Instagram, or Google Ads? Can you walk us through a campaign you’ve worked on?
5. What metrics or key performance indicators (KPIs) do you focus on when measuring social media success?
6. Can you share a portfolio or examples of graphic design work you’ve done for previous clients or employers?
7. Have you ever designed or helped redesign a website? If so, can you describe the process you followed?
8. What experience do you have with email marketing platforms like Mailchimp? Can you explain how you’ve used it to engage customers or promote products?
9. What experience do you have with managing an online store (e.g., Shopify, Etsy)? How do you ensure smooth daily operations? Can you describe how you’ve handled inventory management, customer orders, or shipments for an online store?
10. How do you stay organized when juggling multiple tasks, such as researching new suppliers, managing an online store, and running social media campaigns?

We are looking for talented individuals who enjoy working on an up and coming business