Local SEO Specialist For Foundation Repair & Waterproofing Contractors

???? About Foundational Marketing Hub (FMH)
Foundational Marketing Hub (FMH) is a niche digital marketing agency that helps foundation repair and waterproofing businesses dominate local search, generate high-quality leads, and grow their revenue.

We specialize in Local SEO, Google Business Profile (GBP) optimization, content marketing, and conversion-driven strategies tailored to this highly competitive home services industry.

If you’re an SEO expert who understands local search and is ready to apply your skills to a niche industry, we’d love to hear from you!

???? Role Overview
We are looking for a Local SEO Specialist with expertise in Google Business Profile optimization, on-page SEO, and strategic link building for foundation repair and waterproofing contractors.

This role is perfect for someone who thrives in technical SEO, content strategy, and local ranking strategies—helping businesses get found online and win more customers through higher Google rankings and visibility in the map pack.

???? Position: Part-Time (15–20 hours per week)
???? Hourly Rate: $5.00–$6.00 per hour

???? Key Responsibilities
???? Local SEO & Google Business Profile (GBP) Optimization
? Optimize Google Business Profiles to increase visibility in local search results and Google’s Map Pack.
? Manage business citations across directories, ensuring accurate NAP (Name, Address, Phone) information.
? Monitor and improve customer review strategies to enhance credibility and local trust signals.

???? On-Page & Technical SEO
? Conduct SEO audits to identify issues affecting rankings (page speed, mobile-friendliness, structured data).
? Optimize website pages, including meta titles, descriptions, header tags, internal linking, and image alt tags.
? Develop local landing pages targeting high-intent keywords like “foundation repair [City]” or “basement waterproofing [City]” to drive geo-targeted leads.

???? Link Building & Outreach
? Implement strategic backlinking campaigns through outreach to local businesses, industry directories, and relevant blogs.
? Find and eliminate duplicate or incorrect citations to improve trust and consistency.
? Secure high-quality local backlinks through partnerships with real estate sites, home service blogs, and relevant local sources.

???? SEO Content Strategy
? Assist in keyword research to target high-commercial-intent keywords that drive conversions.
? Provide recommendations for content creation and blog topics that address customer pain points.
? Optimize existing blog posts and service pages for better rankings and readability.

???? Analytics & Reporting
? Track keyword rankings, organic traffic, and lead generation performance using SEMRush, Google Search Console, and Google Analytics.
? Prepare monthly SEO reports summarizing rankings, backlinks acquired, traffic improvements, and recommendations.
? Communicate SEO concepts in plain language to help business owners understand the ROI of their SEO investment.

???? Required Skills & Experience
? 2+ years of experience in Local SEO (preferably for home service businesses).
? Strong knowledge of Google Business Profile (GBP) optimization, local citations, and directory listings.
? Technical SEO skills, including website audits, meta optimization, structured data, and internal linking.
? Experience with keyword research & competitive analysis tools like SEMRush, Ahrefs, or Moz.
? Basic understanding of link building strategies & outreach.
? Proficiency in Google Analytics, Google Search Console, and Google Tag Manager.
? Strong English communication skills (written & verbal).
? Highly detail-oriented with the ability to manage multiple projects efficiently.

???? Preferred (But Not Required) Skills
? Experience in conversion rate optimization (CRO) to improve lead generation from SEO traffic.
? Familiarity with Local Service Ads (LSAs) or PPC to complement organic efforts.
? Basic experience with content writing or editing for SEO-optimized web pages and blogs.

???? Why Join FMH?
???? Niche Expertise: You’ll work exclusively with foundation repair and waterproofing companies, becoming an expert in marketing for this home services industry.
???? Remote Flexibility: Work from anywhere while collaborating with a passionate, growth-driven team.
???? Growth Opportunities: Take ownership of local SEO strategies across multiple brands and help shape our agency’s SEO playbook.
???? Innovative Culture: We value data-driven decision-making, creativity, and constant learning to stay ahead in the SEO industry.

???? How to Apply
If you’re excited about helping local home service businesses dominate search rankings and generate more leads, we’d love to hear from you!

???? To Apply, Please Submit:
? Your resume with relevant SEO experience.
? A short cover letter explaining why you’re the right fit for this role.
? Any SEO case studies or reports showcasing past local SEO success (if available).

???? Send your application here or apply on our website Upgrade to see actual info

Join us in helping foundation repair businesses grow through powerful SEO strategies! ????