Local B2B Advertising Sales Representative

ABOUT SUMMER HOUSE MEDIA CO.

Summer House Media Co. is an emerging media company focused on creating local advertising opportunities that help small businesses increase visibility in the communities they serve.

Our current offer is a shared direct mail advertising campaign. Local businesses can reserve ad space on a professionally designed 9 x 12 postcard that is mailed to approximately 5,000 households in a targeted local area.

We are seeking a sales professional who can manage the full sales process and support campaign coordination from initial outreach through advertiser onboarding, proof approval, and mailer completion.

ABOUT THE ROLE

The Local Advertising Sales Representative will manage the full end-to-end sales cycle and advertiser coordination process for Summer House Media Co.’s Shared Local Mailer program.

This is not an appointment-setting-only role. The selected contractor will be responsible for moving qualified prospects from initial research and outreach through follow-up, objection handling, closing, payment coordination, advertiser intake, proof approval follow-up, and campaign completion.

PRIMARY GOAL

The primary goal is to help fill available paid advertising placements for a monthly shared local mailer while ensuring confirmed advertisers submit the materials and approvals needed to move the postcard into print.

A confirmed paid placement means that a business has selected an advertising tier, submitted payment, and that payment has been received and confirmed.

WHAT YOU WILL BE SELLING

The Shared Local Mailer is a professionally designed 9 x 12 postcard mailed to approximately 5,000 local households in selected ZIP codes or carrier routes.

Businesses can choose from three advertising placement tiers. Premium Anchor Ads are priced at $650. Standard Feature Ads are priced at $475. Starter Local Ads are priced at $325.

Quarterly visibility packages may also be available for businesses that want to appear in multiple consecutive mailings and maintain category visibility over time.

KEY RESPONSIBILITIES

Research and source qualified local businesses within assigned target areas and priority business categories.

Build, organize, and maintain a clean prospect list and sales pipeline.

Conduct cold calls, email outreach, and approved follow-up communication with local business owners and decision-makers.

Qualify prospects by identifying decision authority, current marketing needs, service area, promotional opportunities, and fit for the mailer.

Present the Shared Local Mailer offer clearly, professionally, and accurately.

Explain placement options, campaign timeline, local household reach, and the value of category visibility.

Follow up consistently with warm leads and und ---------- prospects through the campaign reservation deadline.

Handle common objections related to cost, timing, current marketing efforts, direct mail, and return on investment.

Help businesses choose between one-time and quarterly placement options.

Ask for the sale and move interested businesses toward a clear decision.

Send or coordinate payment links and follow up until advertiser payment is received.

Document all outreach activity, prospect notes, follow-up dates, sales status, objections, and outcomes in the assigned lead tracker.

Send advertiser intake forms after payment is confirmed.

Collect and organize advertiser materials, including logos, business details, contact information, promotional offers, website links, QR code destinations, photos, and brand preferences when available.

Follow up with advertisers who have incomplete or missing materials before campaign deadlines.

Track advertiser materials, intake completion, placement details, proof status, and approval status.

Coordinate advertiser proof review and collect written approval before final print production.

Follow up with advertisers regarding proof edits, missing approvals, or final corrections.

Maintain organized campaign folders and advertiser records.

Help coordinate final advertiser details for print preparation and mailing.

Notify advertisers when the mailer has been sent or is scheduled to mail.

Begin renewal conversations with advertisers after the campaign is mailed and identify potential quarterly package opportunities.

Provide feedback on lead quality, messaging, objection patterns, high-performing categories, advertiser issues, and opportunities to improve future campaigns.

IDEAL CANDIDATE

The ideal candidate is confident in outbound sales and comfortable speaking with small business owners and decision-makers.

You should be comfortable owning both top-of-funnel outreach and end-of-funnel conversion, along with basic campaign coordination responsibilities after the sale.

This means you can research prospects, start conversations, build trust, follow up, handle objections, ask for the sale, coordinate payment, collect advertiser materials, manage deadlines, track approvals, and keep the campaign moving forward without requiring constant supervision.

You should be organized, self-directed, professional, consistent with follow-up, detail-oriented, and comfortable working in a deadline-driven environment.

Experience in cold calling, business development, local business sales, advertising sales, marketing services, client acquisition, lead generation, account management, sales support, project coordination, or service-based sales is strongly preferred.

Experience selling print media, direct mail, shared mailers, local promotions, agency services, or advertising is helpful but not required.

CAMPAIGN EXPECTATIONS

The selected contractor will be expected to consistently source and contact qualified local businesses, build and manage a pipeline of interested prospects, follow up with warm leads, help secure paid ad placements, collect advertiser materials, track approvals, and maintain organized campaign records throughout the cycle.

Lead sourcing will be shared. Summer House Media Co. will provide target market direction, priority business categories, sales materials, campaign details, and strategic lead guidance. The sales representative will be expected to source and build the majority of the prospect list and outreach opportunities.

COMMUNICATION AND REPORTING EXPECTATIONS

The selected contractor will provide every-other-day progress updates during active outreach.

A weekly summary report will also be required. Weekly reports should include outreach activity, prospect pipeline status, warm leads, paid placements, advertiser intake status, missing materials, proof approvals, common objections, high-performing categories, follow-up priorities, and recommended next steps.

The assigned lead tracker and campaign tracker must be updated consistently throughout the campaign.

Major campaign issues, strong sales opportunities, late-stage prospects, missing advertiser materials, late proof approvals, or risks to the sales or production timeline should be communicated promptly.

WHAT WE PROVIDE

Summer House Media Co. will provide a campaign overview, sales timeline, sales flyer, one-page offer sheet, pricing and placement information, sales script, cold email templates, lead tracker format, campaign tracker format, target business categories, market direction, payment process, advertiser intake process, proofing workflow, automated tools and campaign support.

COMPENSATION

This is a performance-aligned contract.

Compensation details will be discussed with selected candidates. The pilot structure may include a limited hourly component, commission on confirmed paid advertiser placements, and performance bonuses tied to campaign outcomes.


SUCCESS IN THIS ROLE

Success is not measured only by calls made, emails sent, or meetings booked.

Success is measured by consistent prospecting, strong follow-up, organized pipeline management, professional communication, movement of qualified prospects through the full sales cycle, confirmed paid advertising placements, timely advertiser intake, complete materials collection, proof approvals, and a well-organized campaign ready for print.

HOW TO APPLY

Please include a brief summary of your outbound sales, business development, client coordination, or campaign support experience.

Please describe your experience cold calling small businesses, local business owners, or decision-makers.

Please share any experience selling advertising, marketing services, local promotions, print media, direct mail, agency services, or service-based offers.

Please include your availability.

Please provide a brief example of a campaign where you helped generate leads, appointments, closed sales, collected client materials, coordinated approvals, or supported campaign delivery.

Please share your preferred compensation structure for project-based sales and campaign coordination work.

We are looking for a sales professional who can combine consistent outbound activity with thoughtful follow-up, strong organization, advertiser coordination, and a results-focused approach to closing paid placements and helping deliver the campaign.